Shoppers Think Bigger is Better, Even When it Isn't

The Journal of Consumer Research has published a study in which a number of tests were performed, including one in which people were shown two copies of one picture, slightly modified to look different in terms of sharpness and color. With no additional information, only 25-percent of people liked the sharper picture. But when they were told the sharper one was taken by a camera with a higher megapixel count, 75-percent then chose the sharper image, which was otherwise identical to the other one.
So, this holiday season, don't be so easily fooled. Shop around and read reviews to get the products that are best, and not just those that have the highest statistics on the box! [From: ars technica]





















