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Audio/Video, iPod

Radio and CDs Still More Popular than MP3s, Finds Study

Believe it or not, digital media and iPods aren't the most popular way to consume audio entertainment. In fact, it's not even close. The most popular source of audio media, according to the Council for Research Excellence (PDF), is good ol' broadcast radio.

According to the study, which followed around 300 adults in five U.S. cities, some 77-percent of Americans listen to some broadcast radio on any given day. Compare that with the second place source, CD and cassettes, which only 37-percent listen to on a daily basis, and you've got an utter dominance of the market. Portable media devices like the iPod didn't even come in third. Despite garnering most of the media attention, MP3s were beaten out by radio, CD, and even satellite radio.

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Audio/Video, Computers, Video Games, Music

Barbie Gets a Second Life

BarbieGirls
Barbie is an aging relic from a bygone era. Even little girls want cell phones and iPods these days. When they do want a doll, they often go for Bratz, those characters with gargantuan heads and trendy (read skimpy) clothing. Mattel is feeling the pressure, and making a major push to revitalize its Barbie brand with Barbie Girls, a mix of virtual and real Barbie-related products.

BarbieGirlsSM, for example, is an online world, much like Second Life, where girls can create highly customizable characters, decorate personal "rooms," play games, and chat with other Barbie Girls users.

BarbieGirlsSM is more than just another online destination, though. The service will be tightly integrated with a new line of doll-shaped Barbie Girl Digital Audio Players (DAPs). Other than the Barbie-like aesthetics, the players will be fairly standard fare – 512-megabytes of flash memory that can hold approximately 120 MP3 or 240 Windows Media (WMA) files, a built-in rechargeable battery and a miniSD slot for adding up to 2-gigabytes of additional storage.

These DAPs can be plugged into your computer and connected to the Barbie Girl world to unlock additional content. The players will go on sale in July for $59.99.

And for those who worry that an internet site specifically designed for young girls is bound to make an appearance on To Catch A Predator there are some impressive security features.

From the Mattel Press Release:

  1. Sophisticated word filters to keep chat secure, prevent the exchange of personal information (e.g. phone
    numbers, names, etc.) and block inappropriate, hurtful or offensive language.
  2. Easy-to-use safety features that give a girl the ability to lock or open her room to other characters, the ability to block users and prevent them from contacting her on the site, and the ability to report other users for inappropriate behavior.
  3. Robust moderation tools that provide BarbieGirls.com administrators with the ability to monitor chat that occurs in the environment, track and monitor reported users and ban users who attempt objectionable behavior.

There is also a "secret" chat that bypasses the filtering and monitoring, but it is only available to girls who know each other. Mattel verifies this by requiring girls to connect their Barbie Girls DAP to the PCs of any girl they want to have a "secret" chat with.

BarbieGirlsSM.com is available now in beta (testing) form.



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