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Computers

It's Official: Mac Users Are, Indeed, Cooler

In an apparent confirmation of what everyone's always suspected, and what those commercials have been telling us for years, a report released Monday from consumer-research firm NPD claims to show that Mac users are not only richer than their PC counterparts, but "hipper" as well.

The results reveal that the percentage of computer-owning households with a Mac shot up to 12-percent, a 4-percent increase from 2008. Meanwhile, a remarkable 36-percent of Apple-owning households had an income of over $100,000. Only 21-percent of the entire sample made such bank. Apple users also own, on average, 48 consumer electronic devices, which is double the general average. Finally, the typical Apple user owns more electronics, and more types of electronics, than the norm. A full 63-percent, for instance, reported having an iPod, while only 36-percent of the overall population did so.

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Web, Social Networking

Is Twitter Too Public for Teens?

It's hard to think of Twitter as the underdog, but it certainly isn't in the cool crowd. The micro-blogging site is defying long-held beliefs that it takes a teenage army to bring popularity on the Web. That's right: Twitter hasn't caught on with teens, yet.

The New York Times reports only about 11-percent of Twitter users are between the ages of 12 and 17. So, just how has Twitter become a social phenomenon without the younger set? There's no simple answer. Since many people use Twitter for business purposes (like marketing and keeping up with news) some teens view it as 'lame' or too grown-up. Twitter is also a very open and public form of communication, which is something many youngsters avoid, of their own volition or at protective parents' behest.

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Web, Social Networking

New Twitter Research: It's A Boys' Club, and Young Adults Slow to Join



Two independent studies show that Twitter is all about man-on-man action, and that teens are having a hard time embracing microblogging, respectively. Researchers over at Harvard Business surveyed 300,542 users in May, discovering that, though men and women for the most part follow the same number of tweeters, a man is twice as likely to follow another man than he is a woman. In addition, a larger percentage of men follow those that follow them. The study suggests "that women are driven less by followers than men, or have more stringent thresholds for reciprocating relationships." (Much like in real life?)

According to CNET's coverage of a study that similarly mirrors reality, Pace University found that a mere 22-percent of 18- to 24-year-olds use Twitter, despite findings that suggest 99-percent of the same demographic maintain profiles on social media networks in general (and 89-percent have installed applications). What the study appears to suggest is that an older audience, one that made their entrez into social networking with Facebook several years ago, has an easier time tweeting. However, we'd like to think the lack of a comments section, Mob Wars apps, and glittery HTML graphics also has something to do with the lack of teenage interest. [From: Harvard Business Publishing and CNET News]

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