Congratulations
gay and lesbian community, you may have lost out November 4 in California, Arizona, Florida, and Arkansas, but you scored a sweet consolation prize in the New-Jersey-based lawsuit against
eHarmony. Realizing that it was about to get nailed to the wall for
violating anti-discrimination laws, eHarmony settled with the New Jersey Attorney General out of court.
The settlement gives $5,000 to 46-year-old Eric McKinley, who filed the original suit in 2005, $50,000 to the Attorney General's office to cover administrative costs, and requires eHarmony to launch a new personal ad site aimed at gays and lesbians. That's right, apparently it isn't a violation of anti-discrimination laws to subscribe to a "
separate but equal" model.
We try and stay off our high-horse most of the time, but this is patently ridiculous. The company
released a statement explaining, "we ultimately decided it was best to settle with the Attorney General since litigation outcomes can be unpredictable." Which is code for, "this is the only way we could keep the queers off our site."
eHarmony stands to actually make money from this settlement once
Compatible Partners (the new gay personals site) goes live. It will offer free six month subscriptions to the first 10,000 people who sign up, but after that it's nothing but gravy for the creepily wholesome matchmaking company. [From:
Digital Media Wire]