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Digital Cloud Inspires Physical One Proposed for London Skies


Normally when we speak of "the cloud," we're talking about intangible bits and bytes stored on the Web. That digital cloud has inspired the design of the very much tangible The Cloud, one of the finalists in a competition to build a tourist attraction in London's planned 2012 Olympic Village. The Cloud was designed by an international team of architects, scientists, and artists, including people from Google and MIT. The proposed structure would consist primarily of bubbles -- constructed of an advanced plastic called Ethylene tetrafluoroethylene, interconnected, and resting atop a series of 400-foot-tall towers.

Of course, if this design ended with space-age plastics, you wouldn't be seeing it on Switched. The ambitions for the design are lofty enough to live up to its heavenly name. The spheres would serve as an observation deck, while the walls would be used to project highlights from the games, results and scores from events, and information about the city (provided by Google). Projected information would serve as a tribute to the digital cloud of data that inspired the design of the structure.

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Teens Create Pop Song With Help of YouTube Community

As the de facto spokes-band of the U.K. once suggested, "Get by with a little help from your friends," a notion four British teenagers took to heart, becoming a YouTube sensation in the process.

Charlie McDonnell and his buddies don't fancy themselves musicians, songwriters or producers, but the boys know the power of online communities. According to Mashable, these teens created a song that was completely crowdsourced by people on YouTube. Entitled "I've Got Nothing" (video after the break), it's the boys' shot at BBC's ChartJackers competition, which encourages participants to crack the U.K. music charts without using traditional means. YouTube users sent in comments, which were compiled and tweaked into the song's lyrics by another user. The lyrics were made public, and users wrote melodies and sent those to McDonnell and Co. Then, the boys auditioned a band, found a producer, and somebody to shoot a video (featuring the YouTube nation, of course) all using the site.

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