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Computers, Web

25 Years Of Horrible, Hilarious Microsoft Ads


[Disclaimer: The writer of this post is a pure-bred Mac addict, and will probably continue to be so for the rest of her life.] Regardless of whether PCs or Apples are your thing, it's hard to argue against the fact that Microsoft has aired some truly bizarre, awkward, and downright bad advertisements over the past few decades. Sure, the PC vs. Mac commercials have gotten tedious, but Apple has historically leaned towards pop-inspired, music-and-dance promos while Bill Gates & Co. are admittedly, well... weird.

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Audio/Video, TV

Super Bowl XLIII To Boast Interactive Commercials


For years now, companies have sought to produce the most engaging advertisement on the eve of the Super Bowl here in America. In just a few months, however, they'll be vying for something else -- your clicks. Canadian sportscaster Le Réseau des Sports has confirmed that both SD and HD broadcasts of Super Bowl XLIII will feature commercials that are "enabled with interactive functionality permitting viewers to opt-in and hyperlink directly from the RDS network to long-form video content." Additionally, viewers will be able to bookmark that content for future viewing. Details of how the links and on-demand material will work are still fuzzy, but it's apt to function a lot like the TV-to-Internet ad platform that's already out courtesy of Backchannelmedia. The bar just got raised a few rungs higher, and we're pretty stoked to see what happens next.

Audio/Video

Loud Commercials Actually Not That Loud, Just Startling


Whoa, whoa. Wait a minute. Is this report really saying that those obnoxiously loud used car commercials aren't any louder than the programs they accompany? In fact, yes. Tom Feran has taken the time to actually explain how loudness works in television here in the US, and the resulting report is pretty fascinating.

In essence, a typical drama will have moments of loudness and moments of quiet, and commercials that follow the show have to respect the same maximum as the show. However, unlike the program, commercials can simply max out the volume from start to finish, causing a "perceived" or "inconsistent" loudness that's just barely lawful.

As you well know, British regulators are stepping in to make sure no ad is "excessively noisy or strident," but the situation in America could get worse post-2009. You see, digital broadcasts have a wider dynamic range (or loudness spectrum), leaving more room for annoying salespeople to totally invade your eardrum. Nevertheless, the article linked below is a must-read for anyone who has ever been enraged by a "ridiculously loud commercial." [Source: Cleveland.com]

[Image courtesy of Derrick Logan]

Audio/Video, Computers, Video Games, Celebrities, TV

William Shatner and Mr. T Team Up for World of Warcraft


Everyone figured World of Warcraft (WoW) would be successful in its own right, but no one could have imagined it would become the cultural powerhouse that it is. The massively multiplayer online game's runaway success has lined Blizzard's (the company behind WoW, Warcraft, Starcraft, and Diablo) pockets with boatloads of cash.

So what is Blizzard doing with this deluge of income? Marketing, of course! WoW may be popular, but it is far from reaching the saturation point. South Park episodes alone cannot sell a game.

So Blizzard has wrangled some celebrities to help hock its wares on the TV. Namely, William Shatner and Mr. T. The commercials have the painfully self-aware and ironic celebs talking about their WoW characters -- Shatner as a Shaman, and Mr. T as a night elf "mohawk," or, more accurately, warrior.

Check out the Mr. T Commercial above and the Shatner clip below. Both are also available for download on the WoW site.

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