Tag: COMMERCIALS

Your TV watching experience may be getting a lot calmer very soon, thanks to a newly Senate-approved bill that would put a limit on how loud advertisers can make their commercials. The appropriately titled Commercial Advertisement Loudness Mitigation (CALM) calls for the FCC to draft new regulations which would guarantee that televised commercials can't be obscenely loud, or broadcast at a ...

Google Senior product manager Baljeet Singhe announced Tuesday that YouTube, which is expected to finally make a profit this year, will begin embedding skippable ads in some videos within the next six months. Allowing users to offer feedback or choose ads is hardly new; Hulu lets you choose your commercials with Ad Selector, and Facebook's ads can be voted up or down. As with most everything in ...

Whether it's the Beatles, 'LOST' or the US economy, it's a hard fact of life that everything good and pure in the world, at one point or another, must come to an end. Well, grab your nearest box of Kleenex, readers, because today, we say goodbye to Apple's classic 'Get a Mac' ad campaign. According to Engadget, the company has reportedly decided to bring the commercial franchise to an end, and ...

digg_url ='http://www.switched.com/2010/05/10/bad-men-the-five-worst-tech-ads-and-five-who-got-it-right/'; Share While we'd love to think we're immune to the coercive powers of advertising, we're confident that a lie detector test would shame us all. For the companies hoping to sell us their wares, that would seem like great news, but the blade of advertising cuts both ways; a bad commercial ...

[Disclaimer: The writer of this post is a pure-bred Mac addict, and will probably continue to be so for the rest of her life.] Regardless of whether PCs or Apples are your thing, it's hard to argue against the fact that Microsoft has aired some truly bizarre, awkward, and downright bad advertisements over the past few decades. Sure, the PC vs. Mac commercials have gotten tedious, but Apple has ...

For years now, companies have sought to produce the most engaging advertisement on the eve of the Super Bowl here in America. In just a few months, however, they'll be vying for something else -- your clicks. Canadian sportscaster Le Réseau des Sports has confirmed that both SD and HD broadcasts of Super Bowl XLIII will feature commercials that are "enabled with interactive functionality ...

Whoa, whoa. Wait a minute. Is this report really saying that those obnoxiously loud used car commercials aren't any louder than the programs they accompany? In fact, yes. Tom Feran has taken the time to actually explain how loudness works in television here in the US, and the resulting report is pretty fascinating. In essence, a typical drama will have moments of loudness and moments of quiet, ...

Everyone figured World of Warcraft (WoW) would be successful in its own right, but no one could have imagined it would become the cultural powerhouse that it is. The massively multiplayer online game's runaway success has lined Blizzard's (the company behind WoW, Warcraft, Starcraft, and Diablo) pockets with boatloads of cash. So what is Blizzard doing with this deluge of income? Marketing, of ...