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Celebrities, TV

David Spade Cashes in on Chris Farley's Memory With DirecTV Ads

Back in the '90s, Chris Farley and David Spade ruled the comedy landscape. But when Farley tragically overdosed, it was clear that Spade was just riding the big guy's coattails. In light of a recently debuted DirecTV commercial (video after the break), it appears that Spade doesn't intend to stop, either.

If you've turned on the television lately, you've probably seen the satellite provider's advertising spot that places an older Spade into the classic "fat guy in a little coat" scene from 'Tommy Boy.' Instead of making us laugh, the commercial makes our stomachs turn. While Farley does his bit (Trust us, it's still funny), Spade laments being stuck in a hotel with his buddy and basic cable when he could be at home watching DirecTV. Frankly, it's just unsettling to watch. What makes it worse is that this isn't the first time the company has used a dead star in a commercial.

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Audio/Video, TV

Congress Cracks Down on Loud Commercials


You've been there. Sitting in your living room, passively watching commercials on the TV while you wait for 'Mad Men' to come back on, maybe enjoying a cold beverage or getting lost in a daydream. When all of a sudden, you get hit with a freight train of sound that jolts you out of our reverie. After the shock passes and you crawl out from underneath the coffee table, you realize that no, that wasn't an earthquake. It was a commercial. Annoyance ensues. Pretty soon, though, this common scenario may become a relic of history.

In the latest of a recent series of moves to control commercial volume, the House of Representatives Energy and Commerce Committee plans to discuss legislation that would outlaw any commercials considered "excessively noisy or strident." The Commercial Advertisement Loudness Mitigation (CALM) was originally proposed last year by California Democratic Rep. Anna Eshoo, who said the bill was critical since ear-shredding advertisements had "endangered hearing for decades." Daily Finance also reports that the nonprofit organization Advanced Television Systems Committee (ATSC) is working to develop voluntary standards that would enable broadcast networks to calibrate and modify volume levels individually. The standards, president Mark Richer argues, will offer "guidance to broadcasters" in how to manage the "audio loudness differential" that so many find aggravating.

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Computers

Fluffy and Sweet Windows 7 Commercial Debuts


Nothing makes us want to purchase a new version of Windows like a cute little girl and plenty of fluffy animals, or at least that's what Microsoft hopes. According to Ars Technica, the first commercial for Windows 7 (above) was uploaded Thursday onto YouTube's WindowsVideos channel.

In the clip, Kylie (you might recognize her from the 'Rookies' marketing campaign) stumbles upon her dad's open laptop. After reading some 'happy words' (i.e., positive reviews) about Windows 7, she decides to make a slideshow about the new operating system. What kind of slideshow would a small child create, you might ask? Well, Europe's cheese rock anthem 'The Final Countdown' plays in the background (for dramatic effect, we assume), and each slide features an animal that's so cute you just might explode. We're talking a pig wearing bunny ears, a big-eyed unicorn, a rabbit wearing a hat, and of course, a kitty.

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Cell Phones

Do Palm's Bland New Ads Make You Want to Buy a Pre?


Challenging the BlackBerry and iPhone's collective dominance over the smartphone marketplace can be a daunting task. With its odd new line of Pre ads, Palm is at least creating a stir, even though the majority of reviews may not be positive.

The ads feature an actress with a monotonous and soothing voice (an increasingly lazy science fiction and tech cliche) who seeks to inspire self-reflection with weak attempts at artistic and profound commentary. The comments have absolutely nothing to do with smartphones, though.

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Audio/Video, TV

The Era of Loud TV Commercials May Soon Be Ending

It's bad enough that commercials are inherently obnoxious (they interrupt your six hour marathon of 'Boy Meets World'), but do they have to be deafening on top of it? Ads can reach a level of volume that threatens the viewer's cardiovascular health -- our hearts can't take too many more used car dealership commercials -- as well as the stability of whatever beverage she might be holding.

Television commercials are currently allowed to be as loud as the loudest point of any program, which is hardly news to us. But is it really necessary for a male enhancement ad to reach the same decibel level as a screaming female victim?

Fortunately, the reign of loud commercials may be coming to an end. According to McClatchy, the FCC is considering a proposal that would keep force advertisers to keep the volume of commercials at the average volume level of a show, a move British regulators have already taken.

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Cell Phones

The BlackBerry Storm Ad That Might Have Been


This, shall we say, confrontational BlackBerry Storm ad by NY ad agency Guava has been making the rounds today, depicting a blackberry "bullet" taking a violent path through a familiar-seeming piece of fruit. An anonymous source told us that RIM considered it but eventually got cold feet -- and we can understand why. Nonetheless, it's an awesome bit of smack, so hit up the break and check it out for yourself.

iPod or BlackBerry?



[Thanks, Michael]

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Audio/Video, TV

Super Bowl XLIII To Boast Interactive Commercials


For years now, companies have sought to produce the most engaging advertisement on the eve of the Super Bowl here in America. In just a few months, however, they'll be vying for something else -- your clicks. Canadian sportscaster Le Réseau des Sports has confirmed that both SD and HD broadcasts of Super Bowl XLIII will feature commercials that are "enabled with interactive functionality permitting viewers to opt-in and hyperlink directly from the RDS network to long-form video content." Additionally, viewers will be able to bookmark that content for future viewing. Details of how the links and on-demand material will work are still fuzzy, but it's apt to function a lot like the TV-to-Internet ad platform that's already out courtesy of Backchannelmedia. The bar just got raised a few rungs higher, and we're pretty stoked to see what happens next.

Seinfeld and Gates Get in Touch with Regular Folks


The second installment of the Bill Gates / Jerry Seinfeld saga has been released, and we'll level with you: if they keep making them this good, we don't really care what they're about. See for yourself after the break. [From: Microsoft]

[Thanks to everyone who sent this in]

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Cameras, Celebrities

Maria Sharapova and Canon to Give Away Diamond-Clad Cameras


Maria Sharapova has already had her greatness spread over a number of Motorola handsets, but now the tennis queen is partnering up with long-time associate Canon in order to make five lucky individuals extraordinarily happy. As part of an elaborate marketing scheme, Canon and Maria (but mostly Canon) are cranking up a contest in which five Canon PowerShot SD1100 IS's are given away. But these aren't just any SD1100 ISs -- these are diamond-encrusted editions worth around $12,000 apiece. No word on whether Maria will actually touch the cameras before they're shipped out, but a boy can dream. [From: Gearlog via Luxist]

Audio/Video

Loud Commercials Actually Not That Loud, Just Startling


Whoa, whoa. Wait a minute. Is this report really saying that those obnoxiously loud used car commercials aren't any louder than the programs they accompany? In fact, yes. Tom Feran has taken the time to actually explain how loudness works in television here in the US, and the resulting report is pretty fascinating.

In essence, a typical drama will have moments of loudness and moments of quiet, and commercials that follow the show have to respect the same maximum as the show. However, unlike the program, commercials can simply max out the volume from start to finish, causing a "perceived" or "inconsistent" loudness that's just barely lawful.

As you well know, British regulators are stepping in to make sure no ad is "excessively noisy or strident," but the situation in America could get worse post-2009. You see, digital broadcasts have a wider dynamic range (or loudness spectrum), leaving more room for annoying salespeople to totally invade your eardrum. Nevertheless, the article linked below is a must-read for anyone who has ever been enraged by a "ridiculously loud commercial." [Source: Cleveland.com]

[Image courtesy of Derrick Logan]

Audio/Video, Video Games, Celebrities

McCain Uses Video Game Music In Campaign Ad, Upsetting Composer


In what we're sure is a subtle way to try and connect younger voters, the McCain campaign has been using a chunk of music composed by Christopher Lennertz for 'Medal of Honor: European Assault' in a commercial. Lennertz is unhappy about it's use, however, as he is an Obama booster. Unfortunately for Lennertz, the rights to the music belong to the game's publisher EA, and not the composer.

Lennertz did, however, release a statement voicing his dissatisfaction with the McCain campaign for not seeking his approval or even notifying him of the music's use. Lennertz only found out about his music being used in the commercial when he started recieving e-mails from friends and family.
"I would like to think that someone who believes in the American ideals of business and creativity like Sen. McCain supposedly does, would not want to disgrace or inflict any hardship or ill-will on the artists who create in this country by using their works to promote products and agendas which with they disagree."
Lennertz ened his statement by declaring his support for Senator Obama. The full text of his statement can be found here. [Source: Joystiq]

Audio/Video, Computers, YouTube

NBC YouTube Rival To Only Show TV Ads


NBC is gearing up to launch its second YouTube competitor, Didja.com. The first is a yet-to-be-named joint venture with FOX to offer TV shows for download. So, what's Didja, then? Didja will show only advertisements. Sure there's a certain irony to a Web site that will sell advertising space on a site designed to show ads, but hey, who are we to judge?

Didja.com will be loaded with classic ads, like the above 1984 Apple Spot, along with some not-so-classic ads, like the painful Head On spot that CNN seems to play on a never-ending loop. The name for the site comes from, "Didja see that?" -- which we're guessing is the desired reaction NBC hopes to get from viewers of the site's ads. Currently there is no Didja.com; visiting the site reveals a list of sponsored links.

NBC claims that the site will have extensive social-networking features and allow users to remix their own advertisements. We think the site will have to offer up a little more than that since most of this content can already be easily found on YouTube.

From Tech Crunch

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