New Adidas Line Brings 'Augmented Reality' to Your Kicks
Augmented reality technology has really caught fire this year, touching upon everything from movie promotions to sharpshooting games to John Mayer videos. So what's the next augmented frontier? In the immortal words of Mars Blackmon, "it's gotta be the shoes."
At least that's what Adidas thinks. The company, according to Wired, is gearing up to launch a new augmented reality sneaker that ...









