Diddy Launches His Own Headphones With Dr. Dre and Monster
If a mid-sized company with a semi-niche product is looking for a celebrity endorsement, take a page from Monster's book: go big or don't even bother. The audio company collaborated with Dr. Dre for Beats by Dre, gunning for those high-end hip-hop types that want some substance with their style, and then with Lady Gaga for her girlie, technophile Heartbeats. But yesterday, in the penthouse of the ...









