Activision, Vivendi Announce Biggest Game Publishing Merger in History
For years now, Electronic Arts has been the global powerhouse in the video game industry thanks to multi-million dollar franchises like 'Madden' and 'The Sims.' Now, though, it's about to be relegated to second place thanks to a new, multi-billion dollar deal that would merge two powerhouse game publishers: Activision and Vivendi Games, creating the largest publisher of video games in the world.
Activision got its start in the Atari days, its first notable title being the classic 'Pitfall!'. Today, after decades of growth and acquisition, it owns major franchises like 'Guitar Hero 3: Legends of Rock' and 'Call of Duty 4: Modern Warfare.' Vivendi, on the other hand, got its start as a mid-nineteenth-century firm that only recently got into the media game, but quickly gained publishing rights to massively popular games from Blizzard such as 'World of Warcraft' and the 'Starcraft' series.
However, while Activision has been steadily growing, Vivendi's media group nearly folded just a few years ago until they sold off assets to stay afloat. In this deal, it will spend $1.7 billion and contribute its Sierra and Blizzard companies in exchange for taking a 52-percent stake in the resulting company, called Activision Blizzard.
So, lots of cash changing hands, but what does this mean to gamers? Probably not much. It'll be at least six months before the merger is complete, and a lot longer than that before we start seeing anyone from World of Warcraft showing as an unlockable character in 'Guitar Hero IV.'
From LATimes.com
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