Tag: BRANDING

As the notion of the "hipster" has pretty well crossed the threshold into banality, TechCrunch has a pressing question to ask: is this new Web service 'Hipster' cool or not?! While nobody's entirely certain of what Hipster does yet (as the company is just trying to collect e-mail addresses from interested early adopters), folks are certain that, if the name 'Hipster' is meant ironically, it's ...

Every little company that comes looking for fortune and glory at each year's CES faces one primary task: memorable branding. Taking cues from the heavyweights, some might opt for a sleek neologism (like Microsoft), a symbolic portmanteau (Verizon), or even something familiar in the natural world (Apple). A bad name, though, can wreck a brand image from day one. So, why would anyone opt for a ...

If you saw the redesigned Gap logo last week and immediately had a reaction that bordered on complete revulsion, you're not alone. Customers and the Internet masses flooded the company's Facebook page with comments railing against the new logo, which had replaced the iconic blue box that has been the centerpiece of the Gap's branding for more than 20 years. In a statement released Monday, Gap ...

Share In July, MySpace revealed it was working on a sparkling new site redesign, in the hopes that a new look would give the social network a boost in traffic. Instead of throwing in the towel and wallowing in self pity, however, the once-proud site is taking another shot at online relevance -- with a new logo. The logo, which was unveiled at Friday's Warm Gun Design conference in San ...

Here are a few of the other noteworthy things we saw today on our never-ending journey through the wild, wild Web. Dial 979-997-3041 and, if you can get through, your voice will be blasted out of the Urban Speaker in New York's Tompkins Square Park. [From: BuzzFeed] Tonight at 9 p.m., Bloomberg TV is launching an 11-episode 'Game Changers' series on Facebook, documenting the history behind ...

Red and blue are the most dominant colors on the Web, according to an analysis by COLOURLovers. While we've been seeing more green, thanks to the eco-friendly trend, blue and red still make up the majority of corporate logos and online interfaces. Is it maybe because those two colors also represent ever-strong AMERICA? But Chile and France are red/blue, too... Maybe everyone's colorblind? ...

With the political climate turning against them, the Democrats have taken on a massive rebranding ahead of the November elections. Central to this image overhaul is a new logo and website, the latter of which is more reminiscent of the latest Twitter app than a political party dominated by old white people (and not in a good way.) The old block "DNC" letters, once filled with an U.S. flag ...

Bad news, Evil Corporations: Twitter tweeps aren't your shills! A study by digital marketing agency 360i reveals that only a sliver of consumer tweets forward branding messages. It notes that "more than 90-percent of tweets originate from consumers -- and only 8-percent are authored by marketers." Conversely, only 12-percent of all tweets mention a brand. (Click here for the full PDF report.) ...

digg_url ='http://www.switched.com/2010/05/10/bad-men-the-five-worst-tech-ads-and-five-who-got-it-right/'; Share While we'd love to think we're immune to the coercive powers of advertising, we're confident that a lie detector test would shame us all. For the companies hoping to sell us their wares, that would seem like great news, but the blade of advertising cuts both ways; a bad commercial ...

There's technology in place to detect counterfeit money, but what about counterfeit breakfast cereal? It might sound like a dumb question, but it's one that Kellogg's is taking very seriously. According to the Daily Mail, the cereal maker used a laser to burn its cursive logo on a limited batch of Corn Flakes that will soon hit store shelves. If this test run is successful, Kellogg's plans to ...

Grab a pair of earplugs, folks. In what's sure to be a painful and embarrassing marketing ploy, Yahoo! is asking people to record and submit their version of the site's famous yodel as part of a worldwide contest. If your yodel is viewed 1,000 times, it even goes "gold." In Times Square, celebrity yodelers Jewel and LeAnn Rimes, along with other inexplicable celebs like Randy Jackson, Pete Wentz, ...

By now, most of us have heard the story of how Google got its name -- from a misspelling of "googol," an impossibly high number (10 to the 100th power, or more than the total number of atoms in the observable universe). But Google isn't the only company out there with an odd name. And it certainly isn't the only name with an interesting origin story. 'Mental Floss,' a magazine packed with trivia ...