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Allstate Wants to Improve Driving with Video Games

Allstate Wants to Improve Driving with Video Games
Apparently the trendy magic cure during these '00s is video games. They've been used to rehabilitate stroke victims and wounded soldiers, make us smarter, stave off the effects of aging, help immigrants become naturalized citizens, and even lose weight. Now Allstate is looking to add "become a better driver" to the list of things video games help you do.

The insurance giant is running a pilot program for drivers over 50 in Pennsylvania that uses a video game developed by Posit Science to increase visual acuity, cognitive skills, and reaction time. Allstate plans on distributing the game to 100,000 customers and comparing the accident rates to a control group of the same age that don't use the game.

Though drivers between 50 and 60 years old have the lowest accident rates, the rate starts to climb after 60. Allstate hopes this will help eliminate or reduced the impact of age-related decline. Lets just hope it also helps our senior motorists find the gas pedal. [From: USA Today]

Video Games

Study Shows Video Games Can Improve Mental Skills

Study Shows Video Games Can Improve Mental SkillsThe first major study showing that so-called brain games (such as 'Lumosity' and 'Brain Age') can have a positive effect on mental abilities has been completed by Learning and Teaching Scotland. The organization studied more than 600 students at 32 different schools for nine weeks, and the students used the 'Brain Age' game (for Wii and Nintendo DS) both at home and at school.

Students played the game for 20 minutes at the beginning of each school day. Surprisingly, test scores not only rose, but skyrocketed, by an average of 50-percent. Students also finished the tests faster during the course of the experiment -- times dropped from from 18.5 minutes to 15.5 minutes.

Most encouraging of all, those students who started out with lower scores showed the most improvement, essentially leveling the playing field with their normally more academically successful classmates. Most students felt that their mental acuity had noticeably improved.

Guess that high subscription price for Lumosity isn't a complete waste. [From: BBC]

Computers, Video Games, Summer Fun

'Brain Games' Booming With Baby Boomers



What have you done today to keep your brain in shape?

Maybe it's time for you to get on board one of the latest trends in handheld and online applications: brain fitness. The market for brain training applications and products could reach $2 billion by 2015, according to SharpBrains, a market-research firm that tracks use of memory-improving and cognitive training programs.

While the trend toward hyperconnectivity with Google, GPS, and other tech conveniences may be dumbing us down, there is a large population searching for a way to keep their heads on straight. The market to improve the ol' trusty gray matter has seen major growth in the past few years as baby boomers are reaching their mid-to-late 60s -- it's more than doubled from $100 million in 2005 to $225 million only two years later in 2007. These folks want to stave off the forgetfulness and confusion they've seen their parents cope with as they grow old.

Games such as Sudoku and Nintendo's 'Brain Age' may be the most recognizable of these types of programs available, but there are whole programs on the market that claim to train people to think faster, remember more and expand the brain's capabilities. For example, Cogmed Working Memory Training is geared for people with attention deficit, and Lumosity is a popular online memory Web site.

Unlike older memory improving techniques, these newer brain training methods aim to make the process of thinking and memorizing more enjoyable -- it's about organizing information for improved recall, not cramming information into your skull.

Not every brain training solution necessarily involves gadgets and cutting-edge technology -- the card game of bridge has been touted for years as a way for seniors to keep their minds sharp. Break out the deck. [Source: CNN]

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