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Posts with tag brain age

Toyota and Nintendo Team Up for "Elderly-Friendly" Car



The older people get, the harder it is to drive -- reflexes slow, eyesight goes, and one's level of awareness drops as the years pass. These unfortunate realities of aging can make driving a potentially lethal proposition for those getting on in years (not to mention the drivers around them).

Governments, however, are not about to start confiscating drivers licenses when people are old enough to collect social security, so the challenge becomes how to minimize the danger involved with putting those in their golden years on the road.

Toyota is teaming up with Professor Ryuta Kawashima, who worked for Nintendo to develop the DS hit 'Brain Training,' which uses simple and fun puzzles to sharpen the mind and tell you how old your brain is. Toyota and Dr. Kawashima are working on a system that will monitor the moves of aging drivers and help them avoid dangerous behaviors. The ideas currently on the drawing board are an automatic braking system that can curb unnecessary accelerating, a navigation system (duh) and climate controls that will help keep the driver alert and comfortable.

"Ultimately, we hope to develop cars that stimulate brain activity so that driving itself becomes a form of brain training," Dr. Kawashima says. Toyota and the professor hope to have a basic form of the system ready for deployment within five years. Toyota's system isn't the only game in town, though, that is looking to save some lives by keeping drivers alert, Nissan has been working on its Intelligent Transportation System for some time now.

Nintendo has cornered the market on electronics marketed to the elderly at this point. 'Brain Training' and the 'Brain Age' series on the handheld DS and 'Wii Sports' and 'Wii Fitness' have also proven to be huge hits with older consumers looking to dull the effects of aging.


From Daily Mail


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Study Shows Video Games Make Senior Citizens' Brains Sharper

Study Verifies Gaming Helps Seniors' BrainsNintendo has long tauted its 'Brain Age' series of games as not only fun, but also as being beneficial to your noggin. The say the games can even make you smarter. A new study verifies those claims, at least in seniors. According to the study, seniors were able to perform mentally as well as they did in their thirties after spending just 40 hours with brain training software.

The study, created by a company called Posit, which markets its own (substantially more expensive) software that competes with Nintendo's, showed that seniors who trained using its computer games performed better than those who used more traditional educational techniques. The company's $400 software, like Nintendo's, provides "mental exercise" for those who play, challenging them to remember series of numbers and perform other tasks that test their noodles.

While your grandparents may already be having Wii tournaments with their friends, it may be time to set them up with a Nintendo DS and copy of 'Brain Age.' We're guessing that spending time with it will be just as beneficial as the more expensive stuff, plus most people find using a DS to be a lot easier than a PC.

From Daily Mail

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Nicole Kidman Training Brain for Nintendo

Nicole Kidman and Nintendo Brain Age
Nintendo's 'Brain Age' series of games for their DS handheld has been a massive success in Japan. The games haven't done as well in the west despite some unusual efforts to get us playing. Nintendo is hoping to change that with with a little help from Aussie hottie Nicole Kidman who has signed on to promote the games.

The game series purports to keep your brain "young" by having you to play a series of headache-inducing mini-games. Each time you play, your supposed brain age is rated and tracked so you can see how much smarter (or stupider) you're getting as you train. Kidman, who turned 40 on June 20, certainly doesn't need any help looking young. And, by ditching Tom Cruise before he went completely and publicly insane, she seems to be doing fine between the ears too.

From Evil Avatar

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Nintendo Works Letterman's Brain



Unless you're Howie Mandel, the perks of being famous are sweet. You have companies constantly sending you free goodies in the off chance that you'll show up in public with their products, discuss them in an interview, or mention them on the air. And it's not just youngsters reaping the rewards. Even elder celebrities get the treatment, with Nintendo sending David Letterman a free DS system and copy of 'Brain Age' for his 60th birthday. The game, which has been selling like gangbusters since its release nearly a year ago, purports to condition the player's brain and blow off the cobwebs of senility. Whether it also helps maintain wit and sense of humor into old age remains to be seen.

From Joystiq


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