Tag: BONNIER

With print media on the decline, many publishers were counting on tablets like the iPad to usher in a new era of interactive media, which would potentially save magazines from obsolescence and extinction. But a new study by Bonnier (the home of publications such as Popular Science and Field & Stream) and advertising firm CP&B has discovered what some might consider a serious problem: ...

Maybe you remember this guy named Steve Jobs who was all like, "I've got this new device and it's magical and revolutionary." The iPad will save the print industry, Jobs told us, because all of the world's gasping magazine publishers will hop on the third-device bandwagon, and save long-form journalism and glossy celebrity gossip. You'll be able to walk around with a year's worth of magazine ...

E-readers may be a hot gift this year, but the devices are still very much underdeveloped. Most can only display text and images in black and white, and page load time pales in comparison to modern computers, hand-held devices, or (gasp) even paper-based books. Though text-based articles are increasingly readable on many modern smartphones, magazine-type content, marked by expansive layouts ...