Tag: BILLBOARDS

As it's done with just about everything in the world of technology, Japan has just taken targeted advertising to a whole new (and wholly creepy) level. According to a new report out of Tokyo, several companies have begun testing digital billboards that can instantly identify the age and gender of anyone who walks in front of its attached cameras. Once the data is collected, the billboard then ...

Share You've put your cell phone on silent. The iPod's tucked away in your bag. You've even turned off that fancy new digital dashboard in your car. Basically, you've taken every conceivable precaution to defuse any devices that may siphon your attention from the road. But what do you do when the road becomes a distraction, itself? While evidence is still pretty scant, a growing number of ...