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Creepy Bleeding Billboard Warns Drivers About Wet Roads


Eerie, extreme advertisements often make for an effective campaign, but New Zealand's new push to keep drivers safe during rainy weather borders on creepy. After a particularly wet season, the local government in Papakura, New Zealand noticed a surge in traffic deaths.

So, naturally, to direct drivers' attention to their driving conditions, the Kiwis put up a billboard that bleeds when it rains. When the skies open up, red liquid gushes out of the boy on the billboard's nose, eyes, and ears. Hopefully the gruesome sign will make a point, not distract eyes from the road.

Oh, and reportedly, since the blood-bath billboard went up, there hasn't been a fatal wreck in the area. [From: Gizmodo, via Buzzfeed]

Japanese Company Plans 'Minority Report' Style Facial-Recognition Ads



Sometimes it seems like the worlds of science and marketing are in a constant struggle to present us with the future described in science fiction. Whether its flying cars, the OS from Minority Report, or robots that play "rock, paper, scissors," the old saw is true: you can't fight progress. And now it looks like Yahoo Japan has jumped into the fray, with a little help from Comel, a Japanese company that manufactures billboards. The two firms are collaborating on electronic signage that photographs passersby, analyses it using NEC's facial analysis technology, and guesstimates his or her age. Once the demo is confirmed, the device spits out appropriate advertising content. According to the poorly translated press release, the "face image data" is then erased, saving only a record of the passerby's age and sex -- so you Civil Libertarians can rest easily. Right.

[Via Trading Markets]

Cell Phones, Computers

Text a Question to Palin, Watch it Streaming Online

Whether you're impressed by Sarah Palin's folksiness or disturbed by her evasiveness, there's a good chance you might want to ask her a question. Now is your chance. The California Democratic Party has rented a digital billboard across from an upcoming rally for the Veep candidate in Los Angeles. Anyone can send a text message to 69866 containing a question (160 characters or less) and the keyword "ASK." The question will be shown not only on the billboard, but also on the Internet, where it is streaming live in the above video.

Obviously, many of the questions seem to be somewhat less than pleased with the Governor's previous statements, but despite that we haven't seen anything that's overtly offensive, which makes us think there's someone somewhere approving these before they get published. That's a good thing. [From: textually.org]

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