Diddy Launches His Own Headphones With Dr. Dre and Monster
If a mid-sized company with a semi-niche product is looking for a celebrity endorsement, take a page from Monster's book: go big or don't even bother. The audio company collaborated with Dr. Dre for Beats by Dre, gunning for those high-end hip-hop types that want some substance with their style, and then with Lady Gaga for her girlie, technophile Heartbeats. But yesterday, in the penthouse of the ...
Late Wednesday night, we gathered in a swank penthouse suite at Las Vegas's Paris Hotel and Casino with Dr. Dre, Interscope-Geffen-A&M chairman Jimmy Iovine and Monster Cable Products' Noel and Kevin Lee to discuss the new Beats by Dr. Dre earbuds. The earbuds are the second offering in the Beats product line, following the headphones released last year.
While the good Dr. wasn't exactly ...









