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Audio/Video, Computers

Blockbuster Sued for Facebook's Beacon Advertising Program



Last year Facebook put an embarrassing cap on an otherwise stellar year -- one in which it got $240 million in funding from Microsoft -- by tripping and falling on its face with the whole Beacon advertising fiasco. Facebook is still smarting, and now Blockbuster is, too, for its part, on the receiving end of a lawsuit for exposing personal information through the service.

In November, Facebook launched Beacon, a new advertising program enabling advertisers to post content directly to users' feeds. One of those advertisers was Blockbuster, which automatically posted feeds about what movies or games subscribers were renting. Anyone who clicked "Remember Me" when signing in, and who happened to have a Blockbuster account, was automatically enrolled in this program, which resulted in some potentially embarrassing exposures of their rental history.

Now, Texan Cathryn Elaine Harris is suing the company for exchanging and disclosing that information without her explicit permission. Facebook did offer an opt-out option to users at the peak of the negative publicity last year, but since there was never an opt-in, it sure seems as though Harris has a solid case. We'll be watching this one closely. [Source: Newsvine]

Cell Phones, Computers, CES 2008

Underwater Text-Messager Makes SCUBA Diving Safer

Underwater Text Messanger Makes SCUBA Diving Safer

If there are any of you out there who are avid scuba divers, then we're sure you're well acquainted with the dangers and difficulties that go along with such a hobby. Most difficult of all when exploring what lies beneath the waves is maintaining a line of communication. So UTC (Underwater Technology Center) has developed the Underwater Digital Device or UDI.

The UDI is a wrist-wearable diving computer that not only keeps logs of your dive, but also allows you to communicate with other divers and your boat. The UDI uses 2-way text-messaging, over a distance of up to 500 meters (or about 1,640 feet). There is no keyboard, so divers send any of 14 preset messages ("Watch out for that shark!") Over the same range, the devices can also be used as homing beacons so divers can find their boat.

There is also an SOS beacon which functions at up to 1000 meters (almost 3,300 feet) letting other divers and the boat know you're in trouble. The SOS beacon can also be activated remotely, so if your buddy looks like he's in trouble, you can activate his SOS beacon for him. And with an estimated eight-hour battery life (assuming one message being sent every four minutes), this thing won't die right in your moment of need.

We caught a glipse and got some hands-on with two of these underwater wrist gizmos this morning at the Cherry Picks demo-fest this morning and thought they could be useful and fun for us if we ever actually go scuba diving.

Though the UDI was announced back in October, it seems to have been virtually ignored by most outlets, so we're writing about it now, since it looks like it's finally shipping at the price of $1,500.

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