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Audio/Video, Portable Audio

Barbie Celebrates 50th Anniversary With an MP3 Player


This isn't the first time we've seen a Barbie-branded MP3 player -- and this form factor does seem awfully familiar -- but the whole thing really is a no-brainer. If you're looking to reinforce young girls' unrealistic body image expectations (or if you're the post-modern / post-feminist / ironic type, or if you just really like the color pink) this is definitely one for you. Shaped like a makeup compact and designed by INNO Design, this thing sports 2GB storage, FM radio and a mirror. You know, for checking yourself out with. Or possibly for signaling rescue planes. And if that weren't enough, the device comes with mic input and a necklace strap. If you should happen to find yourself on Melrose Avenue, you can pick one up for yourself at Fred Segal, where they're really pulling out all the stops for Barbie's 50th anniversary. The price varies from $93-$165, and there's more pics after the break.

[Via Chip Chick]

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Computers

Will Parents Pay for Virtual Barbie?

Will Parents Pay for Virtual Barbie?Remember that 'Second Life'-like Barbie world we told you about, 'Barbie Girls?' Well, it has been a runaway success for Mattel. Now, the company faces a new challenge with the service -- turning it into a money-making machine.

The company's latest idea is to charge girls (i.e. their parents) $5.99 a month for access to 'Barbie Girls V.I.P.' which will grant them access to perks that non-V.I.P. subscribers will miss out on: a virtual pet for your virtual Barbie, access to the Extreme DreamPark, and a virtual tiara.

Whether or not parents will be willing to fork over the $72 a year so their kids can spend more time in front of a computer remains to be seen, but it may be the more cost effective route than you think -- the Barbie Dream House costs over $250. [Source: GigaOm]

Computers, MySpace

Virtual Barbie World Sees Meteoric Rise

Mattel's Virtual Barbie World Sees Meteoric Rise
We've previously posted about the 'Barbie Girls' virtual world being slapped together by Mattel as a 'Second Life'-esque haven for teens and tweens. Now, the site has entered beta mode and something surprising has happened: The service has racked up three million registered users in 60 days and is still growing. The service is signing up roughly 50,000 new users a day, a growth rate that far surpasses the cultish success of 'Second Life' or the geeky fanatical rise of 'World of Warcraft' (WOW).

According to Tech Crunch, 'Barbie Girls' could be well on its way to becoming the largest online community in the new social Web. To put these numbers in perspective, it took 'Second Life' three years to hit the one million user mark. At current growth rates, 'Barbie Girls' will usurp 'Second Life' sometime between November of this year and January of next. And 'WOW' won't be far off either.

A couple of things are clear based on these numbers:
  • Virtual worlds have officially gone mainstream
  • Virtual worlds, once predominantly male are becoming more heavily female populated
  • Young girls are not above beta chasing
From Tech Crunch

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Audio/Video, Computers, Video Games, Music

Barbie Gets a Second Life

BarbieGirls
Barbie is an aging relic from a bygone era. Even little girls want cell phones and iPods these days. When they do want a doll, they often go for Bratz, those characters with gargantuan heads and trendy (read skimpy) clothing. Mattel is feeling the pressure, and making a major push to revitalize its Barbie brand with Barbie Girls, a mix of virtual and real Barbie-related products.

BarbieGirlsSM, for example, is an online world, much like Second Life, where girls can create highly customizable characters, decorate personal "rooms," play games, and chat with other Barbie Girls users.

BarbieGirlsSM is more than just another online destination, though. The service will be tightly integrated with a new line of doll-shaped Barbie Girl Digital Audio Players (DAPs). Other than the Barbie-like aesthetics, the players will be fairly standard fare – 512-megabytes of flash memory that can hold approximately 120 MP3 or 240 Windows Media (WMA) files, a built-in rechargeable battery and a miniSD slot for adding up to 2-gigabytes of additional storage.

These DAPs can be plugged into your computer and connected to the Barbie Girl world to unlock additional content. The players will go on sale in July for $59.99.

And for those who worry that an internet site specifically designed for young girls is bound to make an appearance on To Catch A Predator there are some impressive security features.

From the Mattel Press Release:

  1. Sophisticated word filters to keep chat secure, prevent the exchange of personal information (e.g. phone
    numbers, names, etc.) and block inappropriate, hurtful or offensive language.
  2. Easy-to-use safety features that give a girl the ability to lock or open her room to other characters, the ability to block users and prevent them from contacting her on the site, and the ability to report other users for inappropriate behavior.
  3. Robust moderation tools that provide BarbieGirls.com administrators with the ability to monitor chat that occurs in the environment, track and monitor reported users and ban users who attempt objectionable behavior.

There is also a "secret" chat that bypasses the filtering and monitoring, but it is only available to girls who know each other. Mattel verifies this by requiring girls to connect their Barbie Girls DAP to the PCs of any girl they want to have a "secret" chat with.

BarbieGirlsSM.com is available now in beta (testing) form.



From Beta News

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