Barbie Celebrates 50th Anniversary With an MP3 Player

[Via Chip Chick]

Remember that 'Second Life'-like Barbie world we told you about, 'Barbie Girls?' Well, it has been a runaway success for Mattel. Now, the company faces a new challenge with the service -- turning it into a money-making machine. Audio/Video, Computers, Video Games, Music

BarbieGirlsSM, for example, is an online world, much like Second Life, where girls can create highly customizable characters, decorate personal "rooms," play games, and chat with other Barbie Girls users.
BarbieGirlsSM is more than just another online destination, though. The service will be tightly integrated with a new line of doll-shaped Barbie Girl Digital Audio Players (DAPs). Other than the Barbie-like aesthetics, the players will be fairly standard fare – 512-megabytes of flash memory that can hold approximately 120 MP3 or 240 Windows Media (WMA) files, a built-in rechargeable battery and a miniSD slot for adding up to 2-gigabytes of additional storage.
These DAPs can be plugged into your computer and connected to the Barbie Girl world to unlock additional content. The players will go on sale in July for $59.99.
And for those who worry that an internet site specifically designed for young girls is bound to make an appearance on To Catch A Predator there are some impressive security features.
From the Mattel Press Release:
There is also a "secret" chat that bypasses the filtering and monitoring, but it is only available to girls who know each other. Mattel verifies this by requiring girls to connect their Barbie Girls DAP to the PCs of any girl they want to have a "secret" chat with.
BarbieGirlsSM.com is available now in beta (testing) form.

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