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Tag: BARBIE GIRLS

Will Parents Pay for Virtual Barbie?

Remember that 'Second Life'-like Barbie world we told you about, 'Barbie Girls?' Well, it has been a runaway success for Mattel. Now, the company faces a new challenge with the service -- turning it into a money-making machine. The company's latest idea is to charge girls (i.e. their parents) $5.99 a month for access to 'Barbie Girls V.I.P.' which will grant them access to perks that non-V.I.P. ...

Virtual Barbie World Sees Meteoric Rise

We've previously posted about the 'Barbie Girls' virtual world being slapped together by Mattel as a 'Second Life'-esque haven for teens and tweens. Now, the site has entered beta mode and something surprising has happened: The service has racked up three million registered users in 60 days and is still growing. The service is signing up roughly 50,000 new users a day, a growth rate that far ...