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Will Parents Pay for Virtual Barbie?

Will Parents Pay for Virtual Barbie?Remember that 'Second Life'-like Barbie world we told you about, 'Barbie Girls?' Well, it has been a runaway success for Mattel. Now, the company faces a new challenge with the service -- turning it into a money-making machine.

The company's latest idea is to charge girls (i.e. their parents) $5.99 a month for access to 'Barbie Girls V.I.P.' which will grant them access to perks that non-V.I.P. subscribers will miss out on: a virtual pet for your virtual Barbie, access to the Extreme DreamPark, and a virtual tiara.

Whether or not parents will be willing to fork over the $72 a year so their kids can spend more time in front of a computer remains to be seen, but it may be the more cost effective route than you think -- the Barbie Dream House costs over $250. [Source: GigaOm]

Computers, MySpace

Virtual Barbie World Sees Meteoric Rise

Mattel's Virtual Barbie World Sees Meteoric Rise
We've previously posted about the 'Barbie Girls' virtual world being slapped together by Mattel as a 'Second Life'-esque haven for teens and tweens. Now, the site has entered beta mode and something surprising has happened: The service has racked up three million registered users in 60 days and is still growing. The service is signing up roughly 50,000 new users a day, a growth rate that far surpasses the cultish success of 'Second Life' or the geeky fanatical rise of 'World of Warcraft' (WOW).

According to Tech Crunch, 'Barbie Girls' could be well on its way to becoming the largest online community in the new social Web. To put these numbers in perspective, it took 'Second Life' three years to hit the one million user mark. At current growth rates, 'Barbie Girls' will usurp 'Second Life' sometime between November of this year and January of next. And 'WOW' won't be far off either.

A couple of things are clear based on these numbers:
  • Virtual worlds have officially gone mainstream
  • Virtual worlds, once predominantly male are becoming more heavily female populated
  • Young girls are not above beta chasing
From Tech Crunch

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