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Tag: BANNER ADS

Obnoxious Banner Ads Turn 15 Years Old, No One Cares

by Caleb Johnson on October 28, 2009 at 11:01 AM

The banner advertisement is getting older. On Tuesday, the former revenue generator once plastered across many a Web page, turned 15 years old. But, according to Silicon Alley Insider, it's not aging gracefully. Banners, which debuted by plugging companies like Volvo and AT&T on the site Hotwired, peaked in the mid-'90s with a click-through rate of 78-percent. Now, a mere 8-percent of ...
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