New Adidas Line Brings 'Augmented Reality' to Your Kicks
Augmented reality technology has really caught fire this year, touching upon everything from movie promotions to sharpshooting games to John Mayer videos. So what's the next augmented frontier? In the immortal words of Mars Blackmon, "it's gotta be the shoes."
At least that's what Adidas thinks. The company, according to Wired, is gearing up to launch a new augmented reality sneaker that ...
Android owners just got another killer app -- Google Goggles. Goggles is a visual search app that lets you snap pictures of things like books, paintings, or landmarks, and get back Google search results. You can even snap photos of business cards -- Goggles will recognize the text as contact information and allow you to add it to your address book.
Slightly more interesting, Goggles has some ...
Aside from war, sex is almost always the driving force behind technological advancements. The adoption of VHS, the popularization of webcams, the ability to stream video, and the proliferation of the Internet, in general, have all been propelled by people's need to get their rocks off. So Rachel Kramer Bussel, of the Daily Beast, decided to fully examine how the latest trends in technology (GPS, ...
Do you ever have "one of those days?" You know, some jerk in an SUV cuts you off on the highway, or your co-worker's incessant chatter gets on your last nerve? For most of us, going postal just isn't an option, so we're left to stew with our frustrations. But now, a new iPhone app is giving you an outlet for all that built-up rage. According to Wired, 'Firepower' is like a real-life, ...
In between his hectic schedule of making beautiful women swoon with his trademark dulcet tones, and making sure that his eyes are never more than 50-percent open, John Mayer, amazingly, has found time to revolutionize online music videos.
His latest single, "Heartbreak Warfare," from the album 'Battle Studies,' introduces what's being called the world's first "augmented reality music video," ...
The iPhone increasing lets you do many things, but playing a real piano in real time so far hasn't been one of them -- at least until this past week at CEATEC, the annual consumer electronics show held in Tokyo, Japan, which we were fortunate enough to attend. On display at the Yamaha booth was one of the more impressive iPhone apps we've seen to date: Called Finger Piano Share, since it lets ...
The idea of injecting electronics into contact lenses is nothing new. We've already heard plenty of speculation about TV piped straight to your lenses, and scientists have already put the first displays in prototype models and tested them on rabbits. Now researchers also believe that circuits embedded in your eye-wear could monitor your health. Professor of bionanotechnology Babak Parvis, at the ...
Children at the Frankfurt Book Fair were treated to an unexpected surprise last week when they swung by a booth run by ArsEdition and Metaio. A book called 'Aliens & UFOs' was being shown off that uses "augmented reality" technology from Metaio. Metaio's Unifeye software uses a standard-issue Webcam and a Windows-based PC, and the system is able to render real-time 3-D images that float ...








