'Operation New Year's Eve': Support Service Men and Women Via Text Message
The messages will be broadcast on an LED screen at the top of the 48 story 4 Times Square, the tallest building in the epicenter of New Year's Eve, and streamed live at operationnewyearseve.org. By texting "care" followed by your message of support to 94444, you to can share your gratitude through this simple gesture in a venue where tens of millions of people will see it.
99 cents and a text message may not seem like much, but sometimes an outpouring of support like this can have an tremendous impact and will hopefully bring at least a few smiles to the faces of those in harm's way.
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