Viagra Video Game Pulled By FDA
There's nothing new about companies using clever and sometimes fun online games to promote their products. (Who hasn't seen one of those mini-golf games from the Orbitz travel site?) But when Pfizer decided to get its game on with a Viagra adventure, the Food and Drug Administration stepped in with a little reprimand, forcing the drug maker to pull the ad since it didn't warn of potential risks or side affects.
The game, "Viva Cruiser," had you guide a motorcycle down a desert road, picking up items you would need for a great date – roses, scented candles, gift boxes, and of course a little blue pill – while avoiding traffic cones along the way.
A voice-over intoned "Don't let erectile dysfunction slow you down ...".
"The video is misleading because it makes representations and suggestions about the use of Viagra ... but fails to disclose any risk information for the drug," the FDA stated.
We wish we could show you the game, which linked from Forbes.com before it was pulled in September.
You can still go to the Viagra Web site to play a little game that gets an apparently bored couple together on the couch but it isn't quite the same thrill.
Now, aren't you proud of us for avoiding all the obvious innuendo opportunities? Just please don't call us a bunch of stiffs. [Source: Joystiq.com.]
