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Web, Social Networking

Your Friends' Tweets Could Actually Be Ads

As part of the latest trend in online advertising, ad companies are paying normal people to pimp companies or products to their online friends or followers. According to the New York Times, companies think that consumers will be more likely to trust the opinions of their Facebook friends than they are a faceless commercial -- even if those "opinions" are formed with the promise of financial incentive. Ad agencies are willing to pay staggeringly high sums to not only celebrities, but to targeted civilian bloggers and tweeters, as well. One everyday guy interviewed for the article said he made $3,000 in October -- just from clicking a button on behalf of an agency. Amazon.com has also announced that it'll start paying customers who refer their friends to the site via Twitter.

The trend, not surprisingly, has been met with controversy. Technology blogger Robert Scoble told the Times that "[it] interferes with your relationship with your friends and your audience," and claims that he unfriends people who send him ads. Joey Caroni, co-founder of the Peer2, a division of a major Hollywood ad agency, insists that he and his peers aren't trying to "create an army of spammers" (although that's sort of what it seems like to us).

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Cell Phones, Celebrities, iPhone

Luke Wilson Joins the AT&T and Verizon Ad Fray

In case you haven't noticed, the two major cell phone service providers have spent the past few weeks trying to prove their mettle in a 3G network-wagging contest. It started with Verizon's "There's a Map For That" commercial, which debuted in October and was a direct dig at the iPhone (which just so happens to be carried exclusively by AT&T). The latter company filed a lawsuit against Verizon Wireless, claiming that the commercial led consumers to believe AT&T doesn't offer any wireless service outside a 3G network.

After losing a request for an injunction this week, AT&T decided to fire back with an advertisement of its own. According to Engadget, AT&T's new 30-second spot, which features actor Luke Wilson, makes the Great Smartphone War official (video after the break). In the commercial, Wilson places magnets on a board according to which company offers a certain feature. To no surprise, Wilson and his magnets claim that AT&T kicks Verizon's butt when it comes to the fastest 3G network, and that it has the most popular smartphones as well.

Let's assume that AT&T thought some star power would make people forget about Verizon's witty spot. Well, it didn't. This is an epic fail, folks. If AT&T had to go this route, couldn't it at least have snagged the funny Wilson brother? [From: Engadget]

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Computers, iPod

Apple's Gone Rotten With Patent for Ad-Supported Macs?

Advertisements have been a constant nuisance since the Web's inception, but their continued proliferation has recently become nearly unbearable. Even on some pay sites where every amount of available space is devoted to ad banners, members have to sit through a 30-second spot every time they want to watch a three-minute video.

Apple, though, reportedly believes that all those pop-ups, videos, and obscuring banners just aren't sufficiently irritating. According to the New York Times, the company is developing a terrifying and absolutely disgusting patent that would basically give Apple the right to shill anything on any of its devices at absolutely any time.

Hidden behind the unassuming name of 'Advertisement in Operating System,' the sinister plan would enable Apple to run unstoppable and unavoidable ads on the operating system itself. The ads could even lock a gadget or computer until the spot is completed, or in some infuriating cases, lock the device until the user interacts with the bogus interruptions.

Apple claims that the so-called "enforcement routine" would only be enabled for people who actually agree to being constantly bothered. But, the program is still considerably troubling, particularly coming from a company that takes pride in its trendy, hipster image. If Apple does carry out this despicable plan, it should probably change those already annoying TV ads: "I'm a Mac hypocrite." [From: The New York Times and Download Squad]

TV

DVR Viewers Watch Commercials, Help Ratings

DVR Viewers Sitting Through Commercials, Saving Shows
It was once thought that DVRs would destroy television. The theory was that people would stop watching live TV, and, of course, skip all the commercials -- the primary revenue stream for TV networks. But, oddly, as DVRs become more commonplace, fewer DVR viewers are fast-forwarding through advertisements.

According to Nielsen, the number of homes in the U.S. with DVRs has jumped from 28-percent last year, to 33-percent as 2009 winds to a close. The real shock, though, is that 46-percent of viewers between 18 and 49 years old (the most important advertising block) are actually sitting through the recorded advertisements. This is contrary to research from Oliver Wyman published last summer, which found that 85-percent of DVR owners were skipping at least three-quarters of commercials.

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Web

Obnoxious Banner Ads Turn 15 Years Old, No One Cares

The banner advertisement is getting older. On Tuesday, the former revenue generator once plastered across many a Web page, turned 15 years old. But, according to Silicon Alley Insider, it's not aging gracefully. Banners, which debuted by plugging companies like Volvo and AT&T on the site Hotwired, peaked in the mid-'90s with a click-through rate of 78-percent. Now, a mere 8-percent of Internet users are responsible for 85-percent of the clicks on all banners.

Despite the banner ad's recent struggles, one of the men behind the idea, Frank D'Angelo, told Advertising Age that the online advertising market wouldn't be what it is today (a $24 billion market) without the banner ad. D'Angelo is certainly looking on the bright side of things, as the stats suggest 'shooting the ducks' have become obsolete. Frankly, it's embarrassing to think of a time when ad revenue was dependent on clicks, especially with the explosion and subsequent exploitation of Twitter by advertisers. [From: Silicon Alley Insider and Advertising Age]

Celebrities, TV

David Spade Cashes in on Chris Farley's Memory With DirecTV Ads

Back in the '90s, Chris Farley and David Spade ruled the comedy landscape. But when Farley tragically overdosed, it was clear that Spade was just riding the big guy's coattails. In light of a recently debuted DirecTV commercial (video after the break), it appears that Spade doesn't intend to stop, either.

If you've turned on the television lately, you've probably seen the satellite provider's advertising spot that places an older Spade into the classic "fat guy in a little coat" scene from 'Tommy Boy.' Instead of making us laugh, the commercial makes our stomachs turn. While Farley does his bit (Trust us, it's still funny), Spade laments being stuck in a hotel with his buddy and basic cable when he could be at home watching DirecTV. Frankly, it's just unsettling to watch. What makes it worse is that this isn't the first time the company has used a dead star in a commercial.

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TV, Web

Are the Free Days of Hulu Ending Soon?

All good things must come to an end. Now, it look like that axiom will soon apply to Hulu, too. According to Broadcasting & Cable, the site could charge for some of its content as soon as 2010. At least, that's what News Corp. Deputy Chairman Chase Carey said at a recent business summit. "I think a free model is a very difficult way to capture the value of our content," he said. "...[Hulu] needs to evolve to have a meaningful subscription model as part of its business."

It's not clear exactly what that model would encompass, and the timetable for change is still vague. But it is clear that advertising revenue just isn't enough to keep the free television service afloat. Don't panic yet, though. As Download Squad reports, it's unlikely that Hulu would charge for all of its content. Instead, look for exclusive programming that costs a few bucks, or a monthly or yearly subscription.

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Cell Phones, iPhone, Mobile Software, Downloads, Mobile Phones

VW Launches 2010 GTI Exclusively Via Mobile Phone Game


In an atmosphere of disappearing print magazines, increased TV viewing on the Web, and a tough market for both car buyers and dealers, one of the few successful car companies alive today needs to change the game a bit. So with the introduction of a niche-y hot hatch that isn't even that cheap, Volkswagen hits hard with quick and dirty campaign on everyone's favorite toy -- the iPhone. This morning, Volkswagen became the first auto manufacturer to launch (by launch, we mean advertise) a car solely on the Apple phone. No, it's not an app, but rather, an exclusive, playable, and independent level of iPhone racing game Firement Real Racing, which has already received 70-million downloads since launching back in June.

Available on the iTunes App Store for free, the 'Real Racing GTI' level lets you choose from six different 2010 GTIs and race them on a track laden with VW logos. Unfortunately, it doesn't integrate with the rest of the game, but it does have one killer feature: Players can compete to win one of six limited-edition black GTI MkVI cars, which have special stitching on the floor mats and head rests, carbon-fiber finishes on the doors and mirrors, red calipers on the wheels, and special logos on the front and on the steering wheel (see close-ups of the cars in the slideshow below). In addition, the 2010 GTI's sound system has been upgraded to include full iPod integration (so you can access your full music library on the car's dashboard versus a simple auxiliary connection).

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Web, Social Networking

Details of Facebook's New Homepage Design Revealed

Facebook changes are sure to garner both cheers and jeers from the social networking crowd. When news broke that the site would soon test a new homepage design, speculation ran wild but details were scarce. Now, some leaked information meant for advertisers has surfaced on Mashable, shedding more light on the redesign.

The idea is simplicity. When logged in, instead of seeing real-time recent activity on the News Feed, you'll see the new 'Top News' stream, which is supposed to be a highlight of things you've missed throughout the day. But you'll still be able to switch over to the regular old 'Recent Activity' stream, updated in real time. This should make news navigation easier, as well as improve the site's load time.

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Computers, TV

'Family Guy' Teams With Microsoft for Windows 7 TV Extravaganza

To mixed reviews, Microsoft tried being all fluffy and sweet while advertising its new operating system. Now, it's time for Plan B -- comedy. Enter 'Family Guy' creator Seth MacFarlane and Alex Borstein (a.k.a. Lois Griffin), who agreed to produce a Microsoft-sponsored variety show. The comedy extravaganza/marketing ploy will air November 8th on FOX, a couple weeks after Microsoft releases Windows 7 on October 22nd.

Fortunately, you won't have to sit through annoying commercials, since, as Advertising Age reports, there'll be Windows-branded content throughout the program, which is tentatively titled 'Family Guy Presents: Seth & Alex's Almost Live Comedy Show.' Microsoft is being coy as to just what this integrated material will be, but Gayle Troberman, general manager of consumer engagement and advertising, says, "We'll be evoking the cast of 'Family Guy' in some interesting ways that integrate the product messages."

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Audio/Video, TV

Congress Cracks Down on Loud Commercials


You've been there. Sitting in your living room, passively watching commercials on the TV while you wait for 'Mad Men' to come back on, maybe enjoying a cold beverage or getting lost in a daydream. When all of a sudden, you get hit with a freight train of sound that jolts you out of our reverie. After the shock passes and you crawl out from underneath the coffee table, you realize that no, that wasn't an earthquake. It was a commercial. Annoyance ensues. Pretty soon, though, this common scenario may become a relic of history.

In the latest of a recent series of moves to control commercial volume, the House of Representatives Energy and Commerce Committee plans to discuss legislation that would outlaw any commercials considered "excessively noisy or strident." The Commercial Advertisement Loudness Mitigation (CALM) was originally proposed last year by California Democratic Rep. Anna Eshoo, who said the bill was critical since ear-shredding advertisements had "endangered hearing for decades." Daily Finance also reports that the nonprofit organization Advanced Television Systems Committee (ATSC) is working to develop voluntary standards that would enable broadcast networks to calibrate and modify volume levels individually. The standards, president Mark Richer argues, will offer "guidance to broadcasters" in how to manage the "audio loudness differential" that so many find aggravating.

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Web

Bloggers Face Fines Up to $11k for Not Disclosing Freebies

A retooled set of guidelines released yesterday by the Federal Trade Commission (FTC) will force bloggers to be more transparent when reviewing products. According to Mashable, the new version of the "Guides Concerning the Use of Endorsements and Testimonials in Advertising" forces writers to reveal any payments or products they may have received from advertisers when endorsing a product on a blog. If they don't keep it in line, there could be an $11,000 fine headed their way.

Until recently, the blogosphere resembled the Wild West when it came to ethics. However, earlier this summer the FTC stepped in to monitor the perks many bloggers were receiving from advertisers. This latest move by the government will make sure that readers can more easily tell the difference between an honest review and a paid endorsement.

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Web

Facebook Ads May Feature Underage Models


We've all seen them, lurking on the sidelines of our Facebook's homepage like boys at a middle school dance. The ads usually feature some attractive creature with a blindingly white smile. The idea, of course, has its roots in the age old advertising technique of making us feel as if we may actually know someone this beautiful, reeling us in with implicit flattery. What happens, though, if the picture looks too familiar?

Forbes reports about one such advertisement for the people-finding site MyLife.com, with photos of alluringly-dressed women under the header "Is someone googling you?" Apparently, the actual women in the photos were never aware that their images were featured. Worse, they may have been underage.

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Computers, Web

25 Years Of Horrible, Hilarious Microsoft Ads


[Disclaimer: The writer of this post is a pure-bred Mac addict, and will probably continue to be so for the rest of her life.] Regardless of whether PCs or Apples are your thing, it's hard to argue against the fact that Microsoft has aired some truly bizarre, awkward, and downright bad advertisements over the past few decades. Sure, the PC vs. Mac commercials have gotten tedious, but Apple has historically leaned towards pop-inspired, music-and-dance promos while Bill Gates & Co. are admittedly, well... weird.

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TV

PGA Golfer Carries Bag With HD LCD Screen on the Side

Somewhere up in heaven, Rodney Dangerfield is shedding a tear over Michael Allen's golf bag (pictured above). While the PGA golfer's bag doesn't have exactly the same 'character' as Dangerfield's did in 'Caddyshack,' it's definitely a start in that direction. According to DVICE, Allen is the only PGA golfer who carries a bag outfitted with Pro Bag Ads' sun-guarded HD LCD screen, which displays advertisements promoting 19th Hole Wines and a children's diabetes charity on the 10.4-inch screen. So don't worry Tiger. Allen won't be blasting Journey while rounding Amen Corner at Augusta next spring.

Allen's caddy really gets the raw end of the deal here. As if that bag wasn't heavy enough (they don't call the clubs 'irons' for nothing, folks), now there's extra weight in the form of a useless LCD screen. Not to mention, for a sport that's supposed to be all about class and style, this bag is just plain tacky. Unless you're Al Czervik, that is. [From: DVICE]





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