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Man Tries to Sell Parents on Craigslist, Gets Plenty of Inquiries


Remember when you were a kid, and your parents would send you to your room? You'd stomp up the stairs, slam the door and grumble, "Boy, I wish I had a different set of parents. I'd even sell them, if I could." Well, a middle-aged Connecticut man has taken this idea to new lengths.

According to WCBS, Michael Amatrudo tried to sell his parents on Craigslist. During a rainy weekend, the 51-year-old insurance executive decided to have a little fun at his parents' expense. He posted an advertisement that said he would take $155, an Erector set, a younger pair of parents, or a "hot blonde" in exchange for Ed and Arlene Amatrudo. Not one to slight his parents' work, the son says he got "lots of use out of these guys over the past 50 years, but it's time to move on." What a nice sentiment.

Michael told WCBS that he received plenty of responses and questions, everything from how much shipping would cost to how many days it'd take to receive the elder Amatrudos. Michael says his parents got a good laugh out of the ad and weren't offended. If you ask us, it's time for some payback, though. Here's an ad suggestion, Ed and Arlene: 'FREE - one adult son with too much time on his hands. Enjoys lame jokes and spending hours alone in front of a computer.' [From: WCBS]

Google, Web

Kill Gmail Ads With a Few Choice Words

Kill Gmail Ads With a Few Choice Words
There are people who will go through a lot to avoid having to look at advertisements online. There are add-ons for all of the major Web browsers completely dedicated to stripping pages of their revenue-generating ads. Somehow, though, the sponsored ads that show up next to messages in Gmail manage to escape any and all blocking efforts. Until now, that is.

Lifehacker has discovered a trick that will banish the keyword ads from your e-mails forever. The advertisements are generated by looking for certain keywords in a message, but there are certain phrases that Google doesn't allow. Obscenities and violent words, if used in a certain ratio, will stop paid content from showing up in Gmail.

The trick is to come up with an inoffensive sentence that will effectively block the sponsored links. Lifehacker came up with the idea of using the following phrase as a signature:
"I enjoy the massacre of ads. This sentence will slaughter ads without a messy bloodbath."
Apparently, advertisers don't want to be associated with "slaughter," "massacres," and "bloodbaths." Best of all, it's safe for work, if a little goofy. [From: Lifehacker]

Computers

Apple Asked Microsoft to End 'Laptop Hunter' Ads?

Apple Asked Microsoft to End 'Laptop Hunter' Ads?
When Apple first started throwing punches with its condescending 'I'm a Mac' ads, Microsoft struggled to hit back. The Redmond-based company's initial response was a series of ineffective, touchy-feely 'I'm a PC' spots. After these fell flat, Microsoft came out with the 'Laptop Hunters' series of ads, claiming that PCs offer a better value than Macs. Something about these ads must have struck a chord at Apple, because the company responded directly to the 'Laptop Hunter' series with its own spin on the campaign. But, if Microsoft's Chief Operating Officer Kevin Turner is to be believed, Apple's own retort wasn't enough to dissuade today's value-conscious American consumer.

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Audio/Video, Web

YouTube and Hulu Let You Choose Your Commercials

Web Trending Towards Viewer Chosen Ads
YouTube is experimenting with a new ad delivery system that lets viewers choose to watch either a relatively lengthy pre-video advertisement, or to stick with shorter ads inserted throughout the video. Note that these ads will only appear on sponsored videos, not the meme masterpiece of Keyboard Cat teaming with Hall & Oates. Although this change may not seem like a big deal, giving viewers options is always a useful improvement.

Of course, YouTube isn't the only site putting commercial control in the hands of visitors. Hulu occasionally presents viewers with a similar choice (between longer pre-roll, and shorter, in-video ads), and it lets viewers vote for ads by giving them a thumbs up or thumbs down, helping to refine the pool of advertisements Hulu offers. Digg will be applying the same voting scheme that it uses for articles to advertisements. Allowing visitors to digg or bury ads, the site charges more for videos the more they are buried, essentially pricing them off the site.

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Web, Social Networking

Facebook Rejects Lesbian Film Ad

Facebook Rejects Lesbian Film Ad
We're not gonna deny that the advertisement to the right would certainly be described as "sexy," but it's hardly lewd or inappropriate. So why exactly did Facebook reject this ad for 'And Then Came Lola,' a film targeted at a lesbian audience?

Filmmaker Ellen Seidler told SheWired.com that Facebook sent her a rejection notice saying the image was "either irrelevant or inappropriate." The letter went on to spell out that, "Images that are overly explicit, provocative, or that reveal too much skin are not allowed. Images that may either degrade or idealize any health condition or body type are also not allowed."

Do you think this ad is too racy for Facebook?



However, a quick perusal of ads on Facebook (which users can mark as inappropriate themselves if they are offended) show plenty of images of women and men in far less clothing, covered in blood, or in a (straight) lover's embrace. It would appear that, while certainly playful and suggestive, what really has the Facebook ad approvers worried is that the image is of three lesbians.

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Computers

New Microsoft Ad Shows How PCs Are Always Cheaper Than Macs

Microsoft's latest ad -- a companion-piece to its new "Laptop Hunters" website -- stars "real person" Lauren. Lauren's a little funky, a little folksy, and 100 percent real. She doesn't have an agenda to push, she's just out in the world, living in "reality" searching for a sweet laptop that's under $1,000. She admits to herself she's "not cool" enough for a Mac (though cool enough for a Volkswagen) and gets on with her life. She's a real American -- with an unpretentious, pragmatic life. The ad rather smartly puts the focus on our current economic climate, while expertly reinforcing that age old Apple-user-as-dick stereotype, pejoratively wielding the word "cool" as an underhanded insult -- odd, since the Microsoft portal it wants you to visit helps "socialites" pick a laptop. All in all? It's kind of a brilliantly mean piece of work -- check it out after the break.

[Via BoingBoing]

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Cell Phones

Norwegian Ski Billboard Gets Snowy When Texted

We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching high and low for ways to better market itself to residents of the bustling Norweigian city. In order to do so, it turned to JCDecaux, which conjured up the brilliant idea you see to the right.

Essentially, this advertisement packs a few internal fans and a bucketful of faux snow; whenever it starts snowing up at the ski resort, someone sends a text to the billboard and the flurries start to fly. This way, residents and workers in Oslo can easily see when conditions are good some 500 meters up.

We're told that Tryvann "loved" the campaign and the resulting crowds that came, though there's no mention of whether it'll be implemented next season or elsewhere in the world.

[Via textually, thanks Charles]

Audio/Video, TV

Christians Renounce GoDaddy Over Racy Super Bowl Ads


If you've spent any of the last couple of years on the surface of the Earth breathing and talking to people (as opposed to hiding in the depths of the planet with the mole people), you've no doubt heard of GoDaddy and its tradition of airing risque ads during the Super Bowl. The ads always generated quite a bit of attention -- one was even pulled by the network before it could air -- but this year's pair of ads featuring auto racer Danica Patrick may have generated more attention than the Web hosting company would have liked.

The ads, one of which features Patrick stripping and taking a shower, sparked the ire of Christian groups and organizations, and these groups are now pulling their sites and e-mail services off of the hosting company's servers. Brian Harrell, who manages Web and e-mail hosting for dozens of churches and faith-based organizations, says that up to 60 of his clients have already requested that their services be moved to another provider.

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Seinfeld and Gates Get in Touch with Regular Folks


The second installment of the Bill Gates / Jerry Seinfeld saga has been released, and we'll level with you: if they keep making them this good, we don't really care what they're about. See for yourself after the break. [From: Microsoft]

[Thanks to everyone who sent this in]

Read more →

TV

DVR Owners Do Indeed Skip Ads, Study Affirms



You know those situations where everyone knows something yet no one is courageous enough to just blurt out the obvious? Pardon us, but yes, people do actually use their DVRs to skip commercials. In case our word isn't good enough for you, research firm Oliver Wyman has just completed a study which found that 85% of the 1,000 global participants used their DVR to skip at least three-quarters of all commercials.

Furthermore, most viewers stated that they would not be willing to "watch advertising even when it underwrites free content," and they wouldn't want to pay extra (in addition to the DVR cost, we presume) to remove ads. Really though, we ad skippers are simply keeping those lucrative media marketing firms on their toes, and trust us, they have / will continue to find ways to circumvent our circumvention. Full release after the jump.

Read more →

Audio/Video

Scent-Emitting Advertising Trial Sniffs Out Suckers in Japan


Apparently July is a hot month for ad trials in Japan, as just weeks after a number of 65-inch digital posters were installed in a Tokyo train station, in flies word that yet another consumer-luring installation is being tested. Recruit and NTT Communications are delivering Scent-emitting LCD Display Systems to an underground mall in the heart of Japan, each of which rely on a 42-inch LCD and a scent-sprayer that emits delightful odors to correspond with the on-screen imagery.

The goal is to attract onlookers and get them to grab a nearby coupon book, but considering that the experiment shuts down on August 1st, you should probably get your nose down there in a hurry if you're looking to score some savings. [Source: TechOn!]

Audio/Video, Cell Phones

LG Secret Viral Ad Aims for Sexy, Ends Up Squarely at Creepy



Look, LG, it's all well and good the Secret has a touchscreen and that sweet DivX-capable 5 megapixel camera, but making a viral video that can only be described as early-'90s softcore voodoo porn and ends with a sheepish phone call from the dude's mother is probably not the best way to highlight those qualities. Video after the break -- warning, it's just a hair on the NSFW side.

Read more →

Audio/Video, Computers, YouTube

NBC YouTube Rival To Only Show TV Ads


NBC is gearing up to launch its second YouTube competitor, Didja.com. The first is a yet-to-be-named joint venture with FOX to offer TV shows for download. So, what's Didja, then? Didja will show only advertisements. Sure there's a certain irony to a Web site that will sell advertising space on a site designed to show ads, but hey, who are we to judge?

Didja.com will be loaded with classic ads, like the above 1984 Apple Spot, along with some not-so-classic ads, like the painful Head On spot that CNN seems to play on a never-ending loop. The name for the site comes from, "Didja see that?" -- which we're guessing is the desired reaction NBC hopes to get from viewers of the site's ads. Currently there is no Didja.com; visiting the site reveals a list of sponsored links.

NBC claims that the site will have extensive social-networking features and allow users to remix their own advertisements. We think the site will have to offer up a little more than that since most of this content can already be easily found on YouTube.

From Tech Crunch

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Computers, eBay

eBay Enters the Radio Business

eBay Enters the Radio Business
Starting today, eBay is accepting bids for dead air. Through a partnership with Bid4Spots of Encino, California, the world's leading auction site now lets advertisers vie for unsold radio inventory from 2,300 stations in the top 300 U.S. markets. This comes on the heels of April's news that Google's had struck a deal to sell ads with Clear Channel, the country's biggest operator of radio stations.

The radio sales go down via eBay's Media Marketplace, which launched back in March as a venue for cable TV stations to sell advertising time. It works as a reverse auction where advertisers post how much they're willing to pay for a block of time, and broadcasters respond with offers. Unfortunately, Marketplace has been less than a success thus far, with only women's cable network, Oxygen, participating. This time, eBay has taken some precautions: Broadcasters and advertisers already familiar with the Bid4Spots system can stay with Bid4Spots if they find they prefer it to eBay.

Not only is eBay hoping that this expansion into radio will provide a boon to its online ad sales, but some media analysts think that eBay sellers may start promoting their wares over the air.

We look forward to the day when it's commonplace to be driving down the highway and suddenly hear an ad for toast shaped like the Virgin Mary.

From The New York Times

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