Tag: ADS

As it's done with just about everything in the world of technology, Japan has just taken targeted advertising to a whole new (and wholly creepy) level. According to a new report out of Tokyo, several companies have begun testing digital billboards that can instantly identify the age and gender of anyone who walks in front of its attached cameras. Once the data is collected, the billboard then ...

There's a load of great tech news happening out there every day, and, unfortunately, we just can't cover it all. Here are a few of the other noteworthy things we saw today on our never-ending journey through the wild, wild Web. ReadWriteWeb investigates how the nearly universally acclaimed Old Spice Guy videos were made, and it turns out the whole production was a team effort from marketing ...

Share OK, now this is getting out of control. He took our cool, our precious YouTube time, and now, he's making our marriage proposals. As we reported earlier, the Old Spice guy has been going on a Twitter tear the past couple of days, sending out personalized, bite-sized thank-you-commercials to targeted celebrities, bloggers and plebeian followers. Throughout the campaign, he's received (and ...

When actor Isaiah Mustafa (A.K.A. the "Old Spice Guy") gallantly rode his white horse on to the center stage of pop culture earlier this year, he almost instantly became a viral sensation. Not long after his hilarious commercial debut on February 4, "the man your man could smell like" released a series of similar ads on YouTube and Old Spice's website. Now, he's taken things one step further, by ...

Well, it looks like the gloves are officially off. In a full-page ad that ran in the New York Times on June 30th, Motorola not only managed to laud the Droid X's sparkling new features, but also to take a cheap shot at the iPhone's well documented reception issues. As Engadget reports, Motorola threw down the gauntlet in just two sentences, which read: "It comes with a double antenna design. The ...

If you happen to be looking for a cheap flight on Virgin America this summer, you might want to spend a bit more time on Twitter. The airline, in collaboration with Twitter analytics service Klout, is now offering a free flight to anyone who has serious influence on the micro-blogging site. Klout determines a user's influence by analyzing several variables -- including an individual's followers, ...

We've never really felt comfortable with targeted advertising, the technique by which companies use consumers' online behavioral data to better place their ads. But a new service may soon relieve some of our anxieties by giving authority over user data back to whom it should belong: the user. Developed by Better Advertising, 'Power Eye' is a system that automatically places an icon in the top ...

California legislators might soon turn motorists' license plates into mobile digital ads, a measure proposed by Senator Curren Price that could help the state's cash-strapped economy. The AP reports that California could soon become the first state to use electronic license plates that flash ads when a car is stopped at a red light. These plates, developed by San Francisco startup Smart Plate, ...

Last week, Hewlett-Packard unveiled its online printing program, which allows users to remotely print Web content from their computers or phones. Along with the program, the company launched a new service called "scheduled delivery," which enables customers to regularly print pages at specified times. Now, in order to promote these new features, the company has joined forces with Yahoo! to launch ...

When it comes to online advertising you've have a couple of primary strategies to consider -- attention grabbers with sound and video, or targeted ads based on browsing habits. But, according to a recent study, you should never combine those two tactics. It turns out that pop-over, media rich ads are great at grabbing attention and are very memorable. Meanwhile, discreet context-sensitive text ...

Share No space is sacred for advertising directors these days. It's bad enough that you're bombarded by advertisements when you're sitting in front of your computer, watching TV or even riding the PATH train tunnels under the Hudson river. Now a company called Automated Media Services (AMS) is testing a new system dubbed 3GTV that will put small screens playing commercial loops on supermarket ...

Once upon a time, advertisers spent considerable effort and time scraping Facebook for images of your friends to use in advertisements, hoping that if you saw someone you knew, you'd be more likely to click on the ad. Of course, users weren't happy about their photos showing up in ads without their permission. One dating site's ad even offered to hook a man up with his own wife. This actually ...

Share We're flooded by PR pitches, with various announcements of gadgets and gizmos a-plenty, hoozits and whatzits galore, from celebrity endorsements to industry ratings, and every now and again, info on "Brexting." But today, we received news of a collaboration so mind-blowing, self-referential, and fairly awesome that we have to post it. Nothing says World Cup Soccer like 'Star Wars,' so ...

Twitter has effectively killed an entire market for Twitter ads today by announcing that all in-stream third party advertising is being banned with the launch of its own Promoted Tweets platform. Services that update users' Twitter status with advertisements, such as ad.ly, PayPerTweet and the newly launched TweetUp, are hereby banished. As the company put it in an update on the official Twitter ...

Whether it's the Beatles, 'LOST' or the US economy, it's a hard fact of life that everything good and pure in the world, at one point or another, must come to an end. Well, grab your nearest box of Kleenex, readers, because today, we say goodbye to Apple's classic 'Get a Mac' ad campaign. According to Engadget, the company has reportedly decided to bring the commercial franchise to an end, and ...