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Audio/Video, TV

Congress Cracks Down on Loud Commercials


You've been there. Sitting in your living room, passively watching commercials on the TV while you wait for 'Mad Men' to come back on, maybe enjoying a cold beverage or getting lost in a daydream. When all of a sudden, you get hit with a freight train of sound that jolts you out of our reverie. After the shock passes and you crawl out from underneath the coffee table, you realize that no, that wasn't an earthquake. It was a commercial. Annoyance ensues. Pretty soon, though, this common scenario may become a relic of history.

In the latest of a recent series of moves to control commercial volume, the House of Representatives Energy and Commerce Committee plans to discuss legislation that would outlaw any commercials considered "excessively noisy or strident." The Commercial Advertisement Loudness Mitigation (CALM) was originally proposed last year by California Democratic Rep. Anna Eshoo, who said the bill was critical since ear-shredding advertisements had "endangered hearing for decades." Daily Finance also reports that the nonprofit organization Advanced Television Systems Committee (ATSC) is working to develop voluntary standards that would enable broadcast networks to calibrate and modify volume levels individually. The standards, president Mark Richer argues, will offer "guidance to broadcasters" in how to manage the "audio loudness differential" that so many find aggravating.

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Web

Facebook Ads May Feature Underage Models


We've all seen them, lurking on the sidelines of our Facebook's homepage like boys at a middle school dance. The ads usually feature some attractive creature with a blindingly white smile. The idea, of course, has its roots in the age old advertising technique of making us feel as if we may actually know someone this beautiful, reeling us in with implicit flattery. What happens, though, if the picture looks too familiar?

Forbes reports about one such advertisement for the people-finding site MyLife.com, with photos of alluringly-dressed women under the header "Is someone googling you?" Apparently, the actual women in the photos were never aware that their images were featured. Worse, they may have been underage.

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Computers, Web

25 Years Of Horrible, Hilarious Microsoft Ads


[Disclaimer: The writer of this post is a pure-bred Mac addict, and will probably continue to be so for the rest of her life.] Regardless of whether PCs or Apples are your thing, it's hard to argue against the fact that Microsoft has aired some truly bizarre, awkward, and downright bad advertisements over the past few decades. Sure, the PC vs. Mac commercials have gotten tedious, but Apple has historically leaned towards pop-inspired, music-and-dance promos while Bill Gates & Co. are admittedly, well... weird.

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Web

Badly Placed Web Ads: Hilariously Inappropriate


One of the nice things about Gmail is that, even though the e-mail service generates ads by scouring messages for keywords, certain terms and phrases turn the paid content off. Therefore, breakup letters might promote dating sites, and angry notes might inspire anger management online courses, but e-mails about serious stuff typically produce nothing but blank space. Call it contextual advertising with a conscience. A good practice, especially because we bloggers enjoy finding drastically inappropriate ads and grabbing screen shots, creating awkward galleries of 'Shark Week' promos running alongside delicious and fishy 'Long John Silver's' banners (see above).

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Google, Web

Kill Gmail Ads With a Few Choice Words

Kill Gmail Ads With a Few Choice Words
There are people who will go through a lot to avoid having to look at advertisements online. There are add-ons for all of the major Web browsers completely dedicated to stripping pages of their revenue-generating ads. Somehow, though, the sponsored ads that show up next to messages in Gmail manage to escape any and all blocking efforts. Until now, that is.

Lifehacker has discovered a trick that will banish the keyword ads from your e-mails forever. The advertisements are generated by looking for certain keywords in a message, but there are certain phrases that Google doesn't allow. Obscenities and violent words, if used in a certain ratio, will stop paid content from showing up in Gmail.

The trick is to come up with an inoffensive sentence that will effectively block the sponsored links. Lifehacker came up with the idea of using the following phrase as a signature:
"I enjoy the massacre of ads. This sentence will slaughter ads without a messy bloodbath."
Apparently, advertisers don't want to be associated with "slaughter," "massacres," and "bloodbaths." Best of all, it's safe for work, if a little goofy. [From: Lifehacker]

Social Networking

Advertisers Are Stalking You on Twitter

Advertisers Are Stalking You On TwitterThis likely isn't much of a surprise, but advertisers are watching everything we do online. Of particular interest to them now is what we're all posting on Twitter. Everything we say on the micro-blogging service is subject to the scrutiny of PR reps, advertisers, marketers and the like.

Tweeting praise for a product may land your tweet on that company's Web site, like a movie review blurb on a film trailer. It may also get harvested by a company like Twitter Pulse, which places tweets about products in advertisements all over the Web.

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Car Tech

Creepy Bleeding Billboard Warns Drivers About Wet Roads


Eerie, extreme advertisements often make for an effective campaign, but New Zealand's new push to keep drivers safe during rainy weather borders on creepy. After a particularly wet season, the local government in Papakura, New Zealand noticed a surge in traffic deaths.

So, naturally, to direct drivers' attention to their driving conditions, the Kiwis put up a billboard that bleeds when it rains. When the skies open up, red liquid gushes out of the boy on the billboard's nose, eyes, and ears. Hopefully the gruesome sign will make a point, not distract eyes from the road.

Oh, and reportedly, since the blood-bath billboard went up, there hasn't been a fatal wreck in the area. [From: Gizmodo, via Buzzfeed]

Computers, Web

Ads Used to Spread Malware on Reputable Sites

Advertisements Used to Spread Malware on Reputable Sites
Most Web sites don't sell ad space directly to marketers. Instead, major sites like FoxNews.com, IGN.com, and MLB.com sell their ad space to ad networks, which then independently sell to other companies. But if an ad network fails to find an advertiser, it will often resell the spot on the Web site to another ad network, which may then turn around and place the ad space for sale on an ad exchange site, where it will be auctioned off to the highest bidder.

With so many links in the chain, it has become harder and harder for Web sites to police the advertisements being hosted. As a result, vulnerabilities are more and more likely. All it takes for hell to break loose is one careless party to let through an ad that leads to an infected site.

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Audio/Video, TV

The Era of Loud TV Commercials May Soon Be Ending

It's bad enough that commercials are inherently obnoxious (they interrupt your six hour marathon of 'Boy Meets World'), but do they have to be deafening on top of it? Ads can reach a level of volume that threatens the viewer's cardiovascular health -- our hearts can't take too many more used car dealership commercials -- as well as the stability of whatever beverage she might be holding.

Television commercials are currently allowed to be as loud as the loudest point of any program, which is hardly news to us. But is it really necessary for a male enhancement ad to reach the same decibel level as a screaming female victim?

Fortunately, the reign of loud commercials may be coming to an end. According to McClatchy, the FCC is considering a proposal that would keep force advertisers to keep the volume of commercials at the average volume level of a show, a move British regulators have already taken.

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Computers

Apple Takes on Microsoft's 'Laptop Hunter' Ads


Apple has fired back the latest salvo in its never-ending marketing war with Microsoft. The glossy white maker of the iPhone and OS X looks like it's feeling the heat from Microsoft's Laptop Hunter series of ads, in which laptop shoppers realize that, while Macs sure are pretty, they're much more expensive than PCs.

Since Apple can't really claim that a Mac is a better value proposition, its latest ad argues that, although you may pay less for a PC, you're getting what you pay for -- namely crashes, viruses, and headaches.

Of course, at this point, we're getting kind of tired of ads from both sides. The "I'm a Mac" commercials are annoyingly smug and condescending, and the "I'm a PC" commercials are disingenuous and too touchy-feely. Really, all either campaign has done is make Linux look all that more attractive. [From: Engadget]

Web, Social Networking

Facebook Rejects Lesbian Film Ad

Facebook Rejects Lesbian Film Ad
We're not gonna deny that the advertisement to the right would certainly be described as "sexy," but it's hardly lewd or inappropriate. So why exactly did Facebook reject this ad for 'And Then Came Lola,' a film targeted at a lesbian audience?

Filmmaker Ellen Seidler told SheWired.com that Facebook sent her a rejection notice saying the image was "either irrelevant or inappropriate." The letter went on to spell out that, "Images that are overly explicit, provocative, or that reveal too much skin are not allowed. Images that may either degrade or idealize any health condition or body type are also not allowed."

Do you think this ad is too racy for Facebook?



However, a quick perusal of ads on Facebook (which users can mark as inappropriate themselves if they are offended) show plenty of images of women and men in far less clothing, covered in blood, or in a (straight) lover's embrace. It would appear that, while certainly playful and suggestive, what really has the Facebook ad approvers worried is that the image is of three lesbians.

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TV

Study Suggests TV Commercials Make Us Happy


Anyone with a TiVo or similar PVR will tell you that the moment they first sped through commercials changed their life. Sure, blazing past the myriad badness of identical car commercials, 'hip' fast-food ads, and mind-ruining jingles may be a dream come true for avid television viewers, but does it actually make the experience better? A chorus of satisfied customers may cry the obvious and emphatic "YES!" but scientists are now singing a different tune.

According to a study soon to be published in "The Journal of Consumer Research," the interruption of commercials may actually increase the level of enjoyment for younger viewers. This all comes down to a behavioral trait called adaptation, which predicts that it's possible to get too much of a good thing. In other words, even doing something you like will become less enjoyable over time. Every time an enjoyed program is interrupted by a commercial, it increases anticipation for its return. This tends to be exacerbated in people under the age of 35, a generation that prefers instant satisfaction and tends to get bored more easily, as well as during less intense television fare. This may sound like an epic win for advertisers, but Madison Avenue shouldn't break out the champagne just yet -- the leader of the study says that the strong negative feeling for commercials trumps all, no matter how much better they make the experience. [From: Time]

Click 'Read' below to check out more about the study.

Computers, Laptops, Holiday Gift Guide 2008

John Lennon Returns From Grave to Push the $100 OLPC


John Lennon may have departed this planet 28 years ago, but that's not to say he can't still have an impact. With the assistance of technology and the consent of Yoko Ono, the heralded Beatle has returned in a new OLPC spot. In the ad, the late musician proclaims: "Imagine every child no matter where in the world they were could access a universe of knowledge. They would have a chance to learn, to dream, to achieve anything they want." If this sounds like just the inspiration you needed to get your donation on, hop on past the break to see the vid in its entirety.

[Via Laptop Mag]

Audio/Video, TV

Super Bowl XLIII To Boast Interactive Commercials


For years now, companies have sought to produce the most engaging advertisement on the eve of the Super Bowl here in America. In just a few months, however, they'll be vying for something else -- your clicks. Canadian sportscaster Le Réseau des Sports has confirmed that both SD and HD broadcasts of Super Bowl XLIII will feature commercials that are "enabled with interactive functionality permitting viewers to opt-in and hyperlink directly from the RDS network to long-form video content." Additionally, viewers will be able to bookmark that content for future viewing. Details of how the links and on-demand material will work are still fuzzy, but it's apt to function a lot like the TV-to-Internet ad platform that's already out courtesy of Backchannelmedia. The bar just got raised a few rungs higher, and we're pretty stoked to see what happens next.

Audio/Video, TV

Mall Displaying Mugshots of Convicted Shoplifters


Finding an effective way to deter crime is obviously preferable to stopping a crime in progress. The question is, how do you do it? At home, people bar their windows, put up "Beware of Dog" signs, and conspicuously display security system signage in hopes of scaring off criminals before they commit a crime. But what if you're a shop owner inside a mall? The Staten Island district attorney thinks he has the solution: advertise criminal mugshots on HDTVs throughout the building.

Already in effect at the Staten Island Mall on 11 in-mall displays, district attorney Daniel Donovan used $8000.00 of forfeited criminal money to buy the "ads." By mid-January, the selected mugshots will have been shown over two million times to an uncountable number of shoppers. The company serving the incriminating photos, Adspace Digital Mall Network, owns numerous video displays in 105 malls across 39 cities, so if proven successful, chances are you'll be seeing eye-to-eye with the mugshots of some convicted local criminals.

While we can generally see the benefits of this concept, there are many variables here that have to be taken into consideration. Kara Gotsch, advocacy director of The Sentencing Project, a civil liberties group makes one especially good point: "Their sentence was whatever the judge gave them. This is punishment above and beyond," said Gotsch . "It's stigmatizing these people." Even though Donovon stresses that only chronic cases are getting the ad treatment, don't people deserve the right to start over? [From: WalletPop]

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