by Abby Seiff on March 30, 2011 at 01:25 PM

Google announced today that it'll be instituting some changes to tailor the ads that appear in your inbox to your interests. Using the algorithm set up for Priority Inbox, Google can now better understand what is actually relevant to a user. The company is basically implementing the same technology used to sort your inbox for a more commercial (and probably more profitable) pursuit. For instance, ...
by Leila Brillson on February 23, 2011 at 01:35 PM

And the Academy Award goes to... Apple. Hollywood, that beacon of liberal elitism, seems to also embrace tech snobbery, so it's no surprise that Apple showed up in 30-percent of the 33 movies that hit number one at the box office in 2010. Impressive, unless you consider that this number has fallen from 2008, when Apple was in 50-percent of number one hits. (Perhaps its cachet was greater ...
by Terrence O'Brien on February 7, 2011 at 09:15 AM

If you're excited for the Motorola Xoom, allow us to disappoint you a bit. The world's first Honeycomb tablet will land on February 24th, and will cost $799.99. What's more, Verizon may be crippling the Wi-Fi radio unless you cough up for a data plan, which starts at $20 a month for 1 GB. In case you missed it, the 1984-esque Xoom Super Bowl ad is above. ...
by Terrence O'Brien on February 2, 2011 at 05:00 PM

In the past, we've shown you how to opt out of targeted ads from Google. But did you know that there is actually an easier way to quickly opt-out that doesn't involve digging around in your advertising preferences? There is now a giant Opt-Out button on the Advertising and Privacy page in Google's Privacy Center. Along with allowing you to opt out, the page offers a detailed explanation of ...
by Terrence O'Brien on January 28, 2011 at 09:40 AM

The unlucky among you might have noticed something new in the sidebar of your beloved Gmail: display ads. Google confirmed to Search Engine Land that it is testing out picture ads in Gmail's side panel for image-heavy e-mails. We're hoping, though, that Google doesn't decide to replace our unobtrusive, easy-to-ignore text ads. The only thing worse than text ads for discount Viagra are image-based ...
by Amar Toor on January 26, 2011 at 11:30 AM

The next time you "like" your favorite restaurant or clothing brand on Facebook, you may very well end up in the middle of an online advertisement. That's because the social network recently rolled out a new feature called 'Sponsored Stories,' which essentially allows advertisers to use your Facebook activity for their own campaigns.
From now on, if you "like" a company that's purchased a ...
by Amar Toor on October 25, 2010 at 10:45 AM

According to an investigation conducted by the Wall Street Journal, MySpace and some of its applications have been leaking user data to third-party advertisers, just months after the social network pledged to change its data-sharing ways. Advertisers reportedly obtained user information via advertisements placed on the site. Each clicked ad gave companies access to that user's MySpace ID, the ...
by Terrence O'Brien on October 20, 2010 at 03:20 PM

Generally when you "check in" with social services like Foursquare, it's to announce your arrival at a bar to your friends (and, inadvertently, that your home is vulnerable to thieves). But the environmental group Earthjustice sees the social-gaming engine as a tool with potential for more than simply sharing where to get the best bagel with a schmear. The nonprofit has plastered transit stations ...
by Matthew Zuras on October 18, 2010 at 03:45 PM

You've noticed that Twitter has slowly begun to encroach on your television with the sitcom-ization of '$#*! My Dad Says,' 'Shh...Don't Tell Steve' and, lately, some feed called 'Dear Girls Above Me.' Well, now Twitter's co-founder Biz Stone will be invading your cable box himself, appearing in a Stolichnaya Vodka commercial, as well as a print ad.
In the video ad (after the break), two Bizzes ...
by Amar Toor on October 1, 2010 at 10:40 AM

Your TV watching experience may be getting a lot calmer very soon, thanks to a newly Senate-approved bill that would put a limit on how loud advertisers can make their commercials.
The appropriately titled Commercial Advertisement Loudness Mitigation (CALM) calls for the FCC to draft new regulations which would guarantee that televised commercials can't be obscenely loud, or broadcast at a ...
by Terrence O'Brien on September 21, 2010 at 02:55 PM

CAPTCHA. It's an unfortunate necessity in today's bot-infested Web. And, as the bots have gotten smarter, the tests meant to separate the people from the machines have only gotten harder to decipher. Companies are starting to look for a better way to weed out non-humans, and one, Solve Media, thinks it has a solution that advertisers will like. Instead of using those squiggly, distorted letters, ...
by Terrence O'Brien on September 18, 2010 at 03:00 PM

Targeted advertising in a fact of life. Advertisers use cookies to track your browsing habits so that the ads you see are more attuned to your interests, and thus more likely to appeal to you. This might make some people (notably those who might enjoy the illusion of privacy) uncomfortable. Thankfully most of the major advertising networks allow you to opt out of their targeted advertising ...
by Thomas Houston on September 7, 2010 at 09:47 AM

Highlights from this morning's big tech headlines...
Not even Apple is immune to Photoshop failure of embarrassing proportions. Documentation for the new iPod touch showed the iPhone interface, complete with Phone app, clearly 'shopped onto the the touch. Whoops! [From: TUAW]
While the tech sector has proven strong through the recession, hiring is starting to slow. [From: New York Times]
...
by Matthew Zuras on August 30, 2010 at 02:35 PM

Old-school graphic designers -- like the inimitable Milton Glaser -- have long poo-poo'd software that relies on templates and algorithms to achieve in seconds what used to take hours and days. Well, you fans of the hand-set type, your Antichrist has arrived in the form of Creative Artificial Intelligence (CAI), a new software out of Paris that completely automates the ad-production process.
...
by Caleb Johnson on August 11, 2010 at 08:50 AM

Honestly, we just don't have the patience to watch those 15- to 30-second ads that play before some YouTube videos. But, as one Lifehacker reader points out, you can skip the ads and get straight to watching the video by simply hitting the refresh button on your browser. After doing so, the video will load minus the ad. It's a simple way to save yourself time and prevent annoyance. Enjoy this ...