Tag: ADIDAS

Adidas and Intel recently unveiled a massive touchscreen wall that allows shoe retailers to house a large inventory without taking up so much floorspace. The adiVerse Virtual Footwear Wall, which was designed by U.K. group Start Creative, was recently unveiled at the 2011 National Retail Federation Convention. When a shopper approaches it, the wall determines whether the person is male or female, ...

Gerry McKay became a minor Internet celebrity thanks to his concept for a pair of Facebook-themed Adidas shell toes. One group has even petitioned Adidas to actually produce the blue-and-gray branded footwear. The Twitter masses will likely launch a similar campaign for McKay's Twitter-inspired companion design. Hopefully, this doesn't become a trend, and LinkedIn loafers and MySpace Skechers ...

We aren't 'football' experts, but even we notice that the flight path of the Adidas Jabulani ball, the official ball of the 2010 FIFA World Cup, is unpredictable to say the least. Nearly every kick seems to send the ball knuckling, slicing or hooking past the goal. Apparently, there's a scientific reason for its awkward trajectory. According to The Mirror, aerodynamics experts at NASA claim that ...

Share We're flooded by PR pitches, with various announcements of gadgets and gizmos a-plenty, hoozits and whatzits galore, from celebrity endorsements to industry ratings, and every now and again, info on "Brexting." But today, we received news of a collaboration so mind-blowing, self-referential, and fairly awesome that we have to post it. Nothing says World Cup Soccer like 'Star Wars,' so ...

Augmented reality technology has really caught fire this year, touching upon everything from movie promotions to sharpshooting games to John Mayer videos. So what's the next augmented frontier? In the immortal words of Mars Blackmon, "it's gotta be the shoes." At least that's what Adidas thinks. The company, according to Wired, is gearing up to launch a new augmented reality sneaker that ...