Skip to Content

AOL Tech

ad posts

Computers

Apple Takes on Microsoft's 'Laptop Hunter' Ads


Apple has fired back the latest salvo in its never-ending marketing war with Microsoft. The glossy white maker of the iPhone and OS X looks like it's feeling the heat from Microsoft's Laptop Hunter series of ads, in which laptop shoppers realize that, while Macs sure are pretty, they're much more expensive than PCs.

Since Apple can't really claim that a Mac is a better value proposition, its latest ad argues that, although you may pay less for a PC, you're getting what you pay for -- namely crashes, viruses, and headaches.

Of course, at this point, we're getting kind of tired of ads from both sides. The "I'm a Mac" commercials are annoyingly smug and condescending, and the "I'm a PC" commercials are disingenuous and too touchy-feely. Really, all either campaign has done is make Linux look all that more attractive. [From: Engadget]

Web, Social Networking

Facebook Rejects Lesbian Film Ad

Facebook Rejects Lesbian Film Ad
We're not gonna deny that the advertisement to the right would certainly be described as "sexy," but it's hardly lewd or inappropriate. So why exactly did Facebook reject this ad for 'And Then Came Lola,' a film targeted at a lesbian audience?

Filmmaker Ellen Seidler told SheWired.com that Facebook sent her a rejection notice saying the image was "either irrelevant or inappropriate." The letter went on to spell out that, "Images that are overly explicit, provocative, or that reveal too much skin are not allowed. Images that may either degrade or idealize any health condition or body type are also not allowed."

Do you think this ad is too racy for Facebook?



However, a quick perusal of ads on Facebook (which users can mark as inappropriate themselves if they are offended) show plenty of images of women and men in far less clothing, covered in blood, or in a (straight) lover's embrace. It would appear that, while certainly playful and suggestive, what really has the Facebook ad approvers worried is that the image is of three lesbians.

Read more →

Computers

New Microsoft Ad Shows How PCs Are Always Cheaper Than Macs

Microsoft's latest ad -- a companion-piece to its new "Laptop Hunters" website -- stars "real person" Lauren. Lauren's a little funky, a little folksy, and 100 percent real. She doesn't have an agenda to push, she's just out in the world, living in "reality" searching for a sweet laptop that's under $1,000. She admits to herself she's "not cool" enough for a Mac (though cool enough for a Volkswagen) and gets on with her life. She's a real American -- with an unpretentious, pragmatic life. The ad rather smartly puts the focus on our current economic climate, while expertly reinforcing that age old Apple-user-as-dick stereotype, pejoratively wielding the word "cool" as an underhanded insult -- odd, since the Microsoft portal it wants you to visit helps "socialites" pick a laptop. All in all? It's kind of a brilliantly mean piece of work -- check it out after the break.

[Via BoingBoing]

Read more →

Cell Phones

Norwegian Ski Billboard Gets Snowy When Texted

We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching high and low for ways to better market itself to residents of the bustling Norweigian city. In order to do so, it turned to JCDecaux, which conjured up the brilliant idea you see to the right.

Essentially, this advertisement packs a few internal fans and a bucketful of faux snow; whenever it starts snowing up at the ski resort, someone sends a text to the billboard and the flurries start to fly. This way, residents and workers in Oslo can easily see when conditions are good some 500 meters up.

We're told that Tryvann "loved" the campaign and the resulting crowds that came, though there's no mention of whether it'll be implemented next season or elsewhere in the world.

[Via textually, thanks Charles]

Cell Phones

The BlackBerry Storm Ad That Might Have Been


This, shall we say, confrontational BlackBerry Storm ad by NY ad agency Guava has been making the rounds today, depicting a blackberry "bullet" taking a violent path through a familiar-seeming piece of fruit. An anonymous source told us that RIM considered it but eventually got cold feet -- and we can understand why. Nonetheless, it's an awesome bit of smack, so hit up the break and check it out for yourself.

iPod or BlackBerry?



[Thanks, Michael]

Read more →

Audio/Video, TV

Ads Coming Soon To a Paused TiVo Menu Near You

This should make a lot of people unhappy. According to a press release issued today, TiVo will now offer ad space on its pause menu. Designed to outsmart those who fast-forward through the ads (we assume that's almost everyone at this point, right?) buyers will be able to target viewers of a specific show, or they can opt to "cast a wider net" and advertise within genres or keywords of program descriptions. Even if this means we'll be seeing ads for Shrute Farms beets during 'The Office,' we're still going to hold out hope for the TiVo version of Adblock. [Via Zatz Not Funny]

Audio/Video, TV

Super Bowl XLIII To Boast Interactive Commercials


For years now, companies have sought to produce the most engaging advertisement on the eve of the Super Bowl here in America. In just a few months, however, they'll be vying for something else -- your clicks. Canadian sportscaster Le Réseau des Sports has confirmed that both SD and HD broadcasts of Super Bowl XLIII will feature commercials that are "enabled with interactive functionality permitting viewers to opt-in and hyperlink directly from the RDS network to long-form video content." Additionally, viewers will be able to bookmark that content for future viewing. Details of how the links and on-demand material will work are still fuzzy, but it's apt to function a lot like the TV-to-Internet ad platform that's already out courtesy of Backchannelmedia. The bar just got raised a few rungs higher, and we're pretty stoked to see what happens next.

Cell Phones, Celebrities, BlackBerry

RIM Shows Employees That Celebrities Use BlackBerrys


Oh yeah, we know a certain dutiful crew in the R&D labs at RIM are toiling away on the BlackBerrys that we'll be swooning over in the years to come, but what winner took the time (and what champion instructed him / her?) to conjure up this PowerPoint slide?

Reportedly, this here slide was used within the company to show just how awesome its handsets are, because clearly, if six rich people accept free phones well before the street date from you, that equates to stellar quality and usability. Oh, and just remember RIM -- we'll bet Motorola used to brag about all the superstars with RAZRs, too. See how far that got 'em?

Related Links:

Computers, Celebrities

Microsoft's New 'I'm a PC' Ad Gently Alights Upon the Airwaves


Microsoft started airing its new "I'm a PC" advertisements on TV last night, giving Mr. Seinfeld a bit of a rest while it faces Apple's campaign head-on. It's very touching "we are the world" kind of stuff: smug-free, heart-string-tugging and so forth, but basically it boils down to 100 points for zero Justin Long, minus 100 points for zero John Hodgman. The ad is embedded after the break.

Update: YouTube version added for the Silverlight-averse. Also, is it just us, or does Microsoft's Hodgman-clone kind of look like Paul Dano? Just something to think about.

Read more →

Computers, Celebrities

Seinfeld and Gates Pair Up for New Microsoft Ads


As promised, Bill Gates and Jerry Seinfeld made their television pair-up debut last night, in an advertisement for something or other. We were sad to see Seinfeld sans-bee suit, and Gates is lacking in Costanza-isms, but we might just be looking at a beautiful friendship here. Video is after the break.

[Thanks to everyone who sent this in]

Read more →

Computers, Celebrities

Microsoft Enlists Seinfeld, Gates to Battle Apple Ads

Those Apple "Get a Mac" ads have long been an annoyance to Microsoft and to Bill Gates in particular. No surprise as an emboldened Apple with rising market share has continued to ratchet up the venom with quips like, "fear of switching is the foundation of customer loyalty for PCs," found in its latest TV ad. Now Microsoft is fighting back.

Microsoft's new $300 million campaign (one of Redmond's largest ever) is set to launch with a $10 million assist from "key celebrity pitchman" Jerry Seinfeld. Yes, Bill Gates will appear as well -- the once maligned, rich corporate nerd turned adorable, rich humanitarian nerd. The campaign is said to be based on the idea of "Windows, Not Walls," stressing the need to "break down barriers that prevent people and ideas from connecting." Something we think open-sourcers might have a laugh at. Anywho, the immediate goal of the campaign is to reverse the negative public perception of Vista and thus incorporates elements of the Mojave Experiment. While we have doubts about the latter, the combination of Seinfeld's pithy observations with a bit of that Bill Gates, self deprecating humor seen in "Bill's Last Day" could be a winning combination. Whether that turns the slow moving boat of public opinion remains to be seen.

Summer Fun

Airlines Adding Advertisements to Boarding Passes



Is nothing sacred? Pretty soon, we will literally run out of space free of advertising. Ads have already begun sneaking their way onto our cell phones, and they get attached to the tail end of our e-mail, so where else can they possibly be squeezed in an attempt to sell us something we don't need? Why on our boarding passes, of course!

No we're not kidding. Delta, Northwest, US Airways, United, and Continental have all signed contracts with Sojern, an advertising startup, to place targeted adds on the boarding passes customers print at home. The ads will be targeted based on length of stay and destination city, and eventually based on customers' stated interests.

Passengers can opt not to print the lists of events, coupons, and restaurant recommendations, but we're sure that option will be conveniently inconspicuous. [Source: USA Today]

Computers

Apple Pulls "You Can't Be Too Thin" Ads



Clearly, none of the marketing brains over at Apple reads 'US Weekly' (if there's any actual reading to be done of that magazine at all). With every other cover faking concern over the Skeletor-like build of another malnourished female celebrity, there's no way Apple would have dreamed up the "You can't be too thin" online campaign for the new iMac -- a rather weak tag line if you ask us, anyway.

But, that's what Apple went with, and soon after the company was called out by the Alliance for Eating Disorders Awareness, which posted a rather nasty press release wondering what kind of message Apple was sending to our youth.

Now, in a move that's so very uncharacteristically Apple, the company has actually changed the campaign to read, simply, "The all-new, all-in-one iMac." Yawn. (Thanks GeekSugar!)

Hey, but Apple isn't the only one in trouble lately for not really thinking an ad campaign through before hitting the 'Go' button. Here are few recent ones you might remember:

Racist Sony Ad
What was Sony thinking? An ad for the white PSP showed a white woman violently grabbing the face of a black woman and ran with the slogan, "White is coming." The ads were pulled after accusations of racism, and Sony apologized. (Spotted at GameDaily)

Captivity Torture Ad
These graphic images of actress Elisha Cuthbert being tortured and killed in the movie 'Captivity' began showing up on cabs and billboards in Los Angeles and New York. The public freaked and the ads were pulled. But, the movie's producer, After Dark, never fessed up to any wrongdoing. The company claimed that the wrong files were accidentally sent to the billboard company. (Spotted at 5 Blogs Before Lunch)


This past March following protests in Spain and Italy, Dolce & Gabbana pulled this print advertising campaign, which protesters called a 'rape fantasy' and which the National Organization for Women said promotes violence against women. Though the ad was pulled, Domenico Dolce claimed the ad was simply intended to "recall an erotic dream, a sexual game." (Spotted at MSNBC)

Related Links:

Switched Video

Follow Switched on Twitter

Deals of the Day

Latest Reviews from CNET.com

CNET provides the latest tech news, unbiased reviews, videos, podcasts, software, and downloads, making tech products easy to find, understand and use.

Top Product Reviews

  • Home Audio Reviews

    9.0 out of 10

    Definitive Technology BPX
    Works great with Dolby Pro Logic and Dolby Digital. Full Review

    9.0 out of 10

    Denon AVR-4306 (black)
    Incredibly well-featured 7.1-channel receiver; excellent sound quality; three HDMI inputs; converts analog video to HDMI output; upconverts analog video to 720p/1080i HD resolution; iPod and USB MP3 player connectivity; Internet radio and MP3/WMA streaming audio via built-in Ethernet port; XM Satellite Radio compatible; touch-screen remote; multizone, multisource operation; browser-based control via home network; accurate autocalibration routine. Full Review

    8.8 out of 10

    KEF KHT3005 (black)
    The KEF KHT-3005 is one compact, beautifully designed speaker package with solid aluminum satellites that feature unique driver technology to produce incredible clarity. Meanwhile, the equally astounding dual 10-inch, 250-watt powered subwoofer delivers ultradeep bass. Full Review

  • Cell Phone Reviews

    8.7 out of 10

    SignalBoost Mobile Professional Amplifier Kit
    The Mobile Professional Amplifier delivers a powerful signal boost to your cell phone. Also, it offers a compact design and easy setup. Full Review

    8.6 out of 10

    Wi-Ex zBoost YX510-PCS-CEL cell phone signal extender
    The Wi-Ex zBoost YX510-PCS-CEL significantly boosts your cell phone reception and is easy to operate. Also, it uses a wireless connection to your phone. Full Review

    8.3 out of 10

    LG VX6000 (Verizon Wireless)
    Compact and stylish; impressive battery life; solid audio quality; sharp color screen; built-in camera; USB ready; affordable. Full Review

  • Digital Camera Reviews

    9.3 out of 10

    Canon EOS 1D Mark III
    Extremely fast, 10-megapixel continuous shooting; very low noise; highly customizable; well-designed body with weather sealing; 3-inch LCD; abundant optional accessories. Full Review

    9.3 out of 10

    Nikon D3 (body only)
    Full-frame sensor; well designed, pro-level weather-sealed body; very low noise, even at extremely high ISOs; fast. Full Review

    9.0 out of 10

    Canon EOS-1Ds Mark III
    Very low noise, high quality images; 21.1 megapixels; live view shooting; pro-level build-quality and performance. Full Review

  • Desktop Reviews

    8.9 out of 10

    Velocity Micro Edge Z30 (Intel Core i7)
    Best value among midrange gaming PCs; Velocity Micro's consistently high build quality; compact case makes few sacrifices; second graphics card slot previously uncommon at this price. Full Review

    8.5 out of 10

    Apple iMac (24-inch, 2.8GHz)
    A minor specification update results in some significant performance gains; graphics upgrade an option on this 24-inch model; sleek, polished design didn't receive an update, but we won't start clamoring for a new design until the current one is at least 12 months old. Full Review

    8.4 out of 10

    Velocity Raptor Signature Edition Gaming PC
    One of the fastest PCs we've tested; a PCI Express RAID card helps media encoding performance; typically immaculate Velocity Micro assembly; strong, three-year warranty. Full Review

Featured Galleries

Nissan Land Glider
Vintage Keyboards
Retro Computer Logos
Vintage Computer Festival
Motorola CLIQ
iPod touch
iTunes 9
Video iPod Nano
The Beatles: Rock Band

 

Switched Desktop

Get the New Switched Desktop

Latest tech news, Switched mail, and more.

AOL Tech Network

Resources

Autoblog

Daily Finance

Download Squad

Engadget

Joystiq

Urlesque

Fanhouse Main

WalletPop

Gadling