Tag: AD

Brazil -- land of caipirinhas, Carnival and one of the world's highest crime rates per capita -- will be a bit more like the world of 'The Running Man' starting next week. In one of the scariest advertising schemes known to us, Unilever's detergent line Omo will be placing GPS devices in select boxes of suds throughout the country. According to Advertising Age, "consumers who buy one of the ...

Well, it looks like the gloves are officially off. In a full-page ad that ran in the New York Times on June 30th, Motorola not only managed to laud the Droid X's sparkling new features, but also to take a cheap shot at the iPhone's well documented reception issues. As Engadget reports, Motorola threw down the gauntlet in just two sentences, which read: "It comes with a double antenna design. The ...

Share The war over Net neutrality is about to really heat up. After being dealt a major blow by the D.C. Federal Court of Appeals, the FCC has declared its intention to reclassify broadband Internet as a Title II service, and thus place it under the same regulatory classification as phone service. Net neutrality opponents, meanwhile, are stepping up their efforts. Americans for Prosperity, or ...

Share Microsoft has been forced by the moral authority of Consumer Reports to censor an ad for its new line of Kin social-networking phones. The ad for Microsoft's Kin features a house party concert invaded by attractive hipsters who play with bubble bath foam, wear animal masks and spend more time photographing and talking about their experiences than actually experiencing anything. The ad ...

Apple has fired back the latest salvo in its never-ending marketing war with Microsoft. The glossy white maker of the iPhone and OS X looks like it's feeling the heat from Microsoft's Laptop Hunter series of ads, in which laptop shoppers realize that, while Macs sure are pretty, they're much more expensive than PCs. Since Apple can't really claim that a Mac is a better value proposition, its ...

We're not gonna deny that the advertisement to the right would certainly be described as "sexy," but it's hardly lewd or inappropriate. So why exactly did Facebook reject this ad for 'And Then Came Lola,' a film targeted at a lesbian audience? Filmmaker Ellen Seidler told SheWired.com that Facebook sent her a rejection notice saying the image was "either irrelevant or inappropriate." The letter ...

Microsoft's latest ad -- a companion-piece to its new "Laptop Hunters" website -- stars "real person" Lauren. Lauren's a little funky, a little folksy, and 100 percent real. She doesn't have an agenda to push, she's just out in the world, living in "reality" searching for a sweet laptop that's under $1,000. She admits to herself she's "not cool" enough for a Mac (though cool enough for a ...

We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching high and low for ways to better market itself to residents of the bustling Norweigian city. In order to do so, it turned to JCDecaux, which conjured up the brilliant idea ...

This, shall we say, confrontational BlackBerry Storm ad by NY ad agency Guava has been making the rounds today, depicting a blackberry "bullet" taking a violent path through a familiar-seeming piece of fruit. An anonymous source told us that RIM considered it but eventually got cold feet -- and we can understand why. Nonetheless, it's an awesome bit of smack, so hit up the break and check it out ...

This should make a lot of people unhappy. According to a press release issued today, TiVo will now offer ad space on its pause menu. Designed to outsmart those who fast-forward through the ads (we assume that's almost everyone at this point, right?) buyers will be able to target viewers of a specific show, or they can opt to "cast a wider net" and advertise within genres or keywords of program ...

For years now, companies have sought to produce the most engaging advertisement on the eve of the Super Bowl here in America. In just a few months, however, they'll be vying for something else -- your clicks. Canadian sportscaster Le Réseau des Sports has confirmed that both SD and HD broadcasts of Super Bowl XLIII will feature commercials that are "enabled with interactive functionality ...

Oh yeah, we know a certain dutiful crew in the R&D labs at RIM are toiling away on the BlackBerrys that we'll be swooning over in the years to come, but what winner took the time (and what champion instructed him / her?) to conjure up this PowerPoint slide? Reportedly, this here slide was used within the company to show just how awesome its handsets are, because clearly, if six rich people ...

Microsoft started airing its new "I'm a PC" advertisements on TV last night, giving Mr. Seinfeld a bit of a rest while it faces Apple's campaign head-on. It's very touching "we are the world" kind of stuff: smug-free, heart-string-tugging and so forth, but basically it boils down to 100 points for zero Justin Long, minus 100 points for zero John Hodgman. The ad is embedded after the break. ...

As promised, Bill Gates and Jerry Seinfeld made their television pair-up debut last night, in an advertisement for something or other. We were sad to see Seinfeld sans-bee suit, and Gates is lacking in Costanza-isms, but we might just be looking at a beautiful friendship here. Video is after the break. [Thanks to everyone who sent this in] ...

var digg_url = 'http://digg.com/microsoft/Microsoft_enlists_Seinfeld_Gates_to_battle_Get_a_Mac_ads'; Those Apple "Get a Mac" ads have long been an annoyance to Microsoft and to Bill Gates in particular. No surprise as an emboldened Apple with rising market share has continued to ratchet up the venom with quips like, "fear of switching is the foundation of customer loyalty for PCs," found in its ...