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Tag: VOLKWAGEN

VW Launches 2010 GTI Exclusively Via Mobile Phone Game

In an atmosphere of disappearing print magazines, increased TV viewing on the Web, and a tough market for both car buyers and dealers, one of the few successful car companies alive today needs to change the game a bit. So with the introduction of a niche-y hot hatch that isn't even that cheap, Volkswagen hits hard with quick and dirty campaign on everyone's favorite toy -- the iPhone. This ...