by Amar Toor on March 18, 2011 at 11:00 AM

It looks like 4chan is cooking up a plot to take down Rebecca Black -- the 13-year-old from Orange County, whose 'Friday' video has given new meaning to the word "cringe."
The infamous /b/ message board has been aflame with activity lately, with members of the 4chan underworld working to patch together an anti-Black campaign dubbed 'Operation Black Friday.' The community seems determined to ...
by Abby Seiff on March 17, 2011 at 12:10 PM

Remember the video of the mysterious hacker taking over the video monitors in Times Square? The one we were all sure was fake, probably? Well, the cynical among you can strike a smug pose because not only is the video fake, it's a viral ad for the upcoming Bradley Cooper vehicle 'Limitless.' Miss it? Scroll to 1:26, when the hacker tackles the big screen. Oh, whaddya know, that screen is ...
by Amar Toor on February 7, 2011 at 01:25 PM

Meet Max Page, the 6-year-old boy who plays a bite-sized Darth Vader in Volkswagen's latest Super Bowl commercial. Max, who was unmasked on the 'Today Show' this morning, has a congenital heart defect that forced him to get a pacemaker at an early age. But that hasn't stopped him from pursuing his dreams in Hollywood. He's already appeared on 'The Young and the Restless,' starred in a handful of ...
by Warren Riddle on December 31, 2010 at 01:00 PM

This year hosted one of the most contentious and spiteful election seasons in recent memory. Thankfully, the vitriol, propaganda and rumor-mongering generated at least one beneficial byproduct: awesomely ridiculous campaign ads. Various spots took the Web by storm, as candidates relied on jingoism, ingrained Southern stereotypes, 'Dracula' and demon sheep to convey their important messages of ...
by Matthew Zuras on December 30, 2010 at 09:30 AM

December is the month that marks Christmas, Boxing Day and Emily Dickinson's birthday. It's also the time of year that we face endless Year In Review lists, posted across every form of media. Most of these lists focus on The Best, The Greatest, The Most Memorable. Well, isn't that cheery?
But, you see, 2010 was a horrible year, and it doesn't deserve self-congratulatory pats on the back. Sure, ...
by Terrence O'Brien on August 25, 2010 at 10:10 AM

Like many of those who live and die by the Internet, Switched staffers are often entertained by the feline antics flooding the Web. This story, it should be said, is particularly heinous, and not at all in line with 'cats in boxes' or whatever else might be our YouTube search du jour. As Coventry, England resident Mary Bale walked down the streets of her hometown not long ago, she encountered an ...
by Terrence O'Brien on August 21, 2010 at 05:00 PM

Microsoft is turning to a giant robot arm and an army of Facebook fans to create a light sculpture (slash-viral marketing gimmick) to promote the upcoming 'Halo: Reach.' Remember Reach will launch Monday and ask visitors to plot points of light in a living monument to the members of the Noble Team, fallen Spartans and the main characters in 'Reach.' Wired has a great video explaining the project ...
by Amar Toor on July 14, 2010 at 10:15 AM

When actor Isaiah Mustafa (A.K.A. the "Old Spice Guy") gallantly rode his white horse on to the center stage of pop culture earlier this year, he almost instantly became a viral sensation. Not long after his hilarious commercial debut on February 4, "the man your man could smell like" released a series of similar ads on YouTube and Old Spice's website. Now, he's taken things one step further, by ...
by Caleb Johnson on July 12, 2010 at 05:40 PM

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digg_url ='http://www.switched.com/2010/07/12/youtube-partner-grants-to-offer-money-to-video-creators/';
With hopes of producing more high-quality content, YouTube is ready to provide financial support for some of its amateur auteurs. According to The New York Times, YouTube announced last Friday the creation of a $5 million Partner Grants program, which will provide some lucky YouTube ...
by Amar Toor on July 7, 2010 at 12:31 PM

Just a few days after threatening to fire employee Brian Maupin because of a couple of videos he'd posted on YouTube, Best Buy has extended the olive branch. But Maupin is refusing to grab it.
In a statement, Best Buy declared, "Our investigation is over, and these videos are no longer on the Web. Contrary to rumors, Brian has not been fired, and is scheduled to return to his job at Best Buy ...
by Terrence O'Brien on June 30, 2010 at 10:15 AM

digg_url ='http://www.switched.com/2010/06/30/david-after-the-dentist-nets-family-150k/';
Don't let anyone ever tell you that being a viral-video star is not a viable profession. Business Insider reports that the DeVore family has made roughly $150,000 since January of last year, when David DeVore uploaded a video of his son, also named David, to YouTube. That video, 'David After Dentist,' ...
by Caleb Johnson on June 3, 2010 at 04:15 PM

Alabama recently saw a groundswell of viral videos. Unfortunately for Alabama residents, the stars of these videos were also politicians campaigning for the state's June 1st primaries. According to Gawker, three candidates -- gubernatorial candidate Judge Roy Moore, Commissioner of Agriculture and Industries candidate Dale Peterson and congressional candidate Les Phillip -- didn't fare as well at ...
by Matthew Zuras on May 13, 2010 at 04:25 PM

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In case you missed Patrick Jean's brilliant short film 'Pixels,' let us remind you. Last month, Jean released the two-minute video, which whimsically imagines that characters from 8-bit video games like 'Tetris' and 'Donkey Kong' invade New York and eventually destroy the earth. The seamless graphics and Eighties nostalgia were a huge hit online, as 'Pixels' received over a million views ...
by Warren Riddle on May 5, 2010 at 09:00 AM

Apple just dropped its iPad 3G April 30th, so -- of course -- some nimrod on YouTube just had to be the first person to demonstrate the gadget's flammability. The dOvetastic Microwave Theatre has uploaded a torturous, 11-minute video featuring the $800, 64-gigabyte device and its incendiary demise inside a ridiculous microwave robot structure.
Since the video is painfully boring (aside from a ...
by Terrence O'Brien on May 4, 2010 at 02:50 PM

The Webbys are where viral video creators and Web entrepreneurs get to rub elbows with the likes of Al Gore and Isabella Rossellini. The winners of the 2010 Webby Awards, which will be held on June 14th, have already been announced, and we can't say we're surprised by many of the choices.
Roger Ebert will be receiving an award for "raising the bar for online journalism," and the committee ...