Tag: TWITTERJOCKEY

Nearly two months ago, MTV launched a nationwide contest to find the network's first-ever Twitter Jockey. The ideal 'TJ,' the network claimed back in June, would be "dynamic, engaging and energized," and wouldn't be afraid to directly engage MTV's tweener audience on Twitter. (Think Quddus, minus the face time and manorexia.) Over the course of the summer, challenges were held, tears were ...

Back when MTV actually played music videos, the network created an entirely new job title called the 'Veejay.' Basic requirements to fulfill the job included good looks, an ability to read cue cards, and a willingness to accept your inevitable irrelevance within three years. But now that MTV has become less music and more television, network execs have decided to reprise the media personality once ...