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DVR Viewers Watch Commercials, Help Ratings

DVR Viewers Sitting Through Commercials, Saving Shows
It was once thought that DVRs would destroy television. The theory was that people would stop watching live TV, and, of course, skip all the commercials -- the primary revenue stream for TV networks. But, oddly, as DVRs become more commonplace, fewer DVR viewers are fast-forwarding through advertisements.

According to Nielsen, the number of homes in the U.S. with DVRs has jumped from 28-percent last year, to 33-percent as 2009 winds to a close. The real shock, though, is that 46-percent of viewers between 18 and 49 years old (the most important advertising block) are actually sitting through the recorded advertisements. This is contrary to research from Oliver Wyman published last summer, which found that 85-percent of DVR owners were skipping at least three-quarters of commercials.

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Audio/Video, TV, Home Video

With New User Tracking Service, TiVo Guns for Nielsen

Today, TiVo will begin selling more than the opportunity to watch your favorite shows when it's more convenient. According to USA Today, the company is trying to hawk viewer information to TV stations and advertisers alike with its fledgling 'Stop/Watch Local Markets' program, hoping to give tracking giant Nielsen a run for its money.

Able to monitor viewers' behavior by the second, TiVo will not only be able to report what viewers are watching at any given moment, but also when the largest number are tuned in and when they fast-forward through recorded programs. While Nielsen's rating system does not offer the same information, the longtime ratings titan does boast a much larger demographic that aims to represent all U.S. TV-watching households. With its scope admittedly limited to households with DVRs, TiVo's analysis within the Stop/Watch Local Markets program would be limited to the company's 3.3 million subscribers, a number that has decreased by 25-percent over the past two years. Fortunately for TiVo's remaining subscribers who would rather not be lumped into these statistics, TiVo does offer the opportunity to abstain from the program on its Web site.

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Audio/Video, TV, Televisions

Americans Watch 151 Hours of TV Per Month, an All-Time High


The Nielsen Company released a report Monday revealing that (surprise!) Americans watch more TV than ever. But, terms such as couch potato and boob tube (does anyone even use that anymore?) may soon become quaint colloquialisms as viewers explore new mediums.

The Nielsen report reveals that while the average American watches an all-time high of more than 151 hours of television per month (last year, the average was 145 hours per month), he also watches three hours of Internet video a month, and video on mobile devices for four hours. Mobile viewing witnessed the largest jump in consumers with a 9-percent increase from the previous quarter.

Delving further into the numbers reveals interesting patterns. First, television viewing increases with age. Teenagers (12-to-17-year-olds) watch 103 hours of TV a month, compared to 207 hours (that's nearly seven hours a day) for those 65 and older. Internet and mobile viewing, conversely, decrease with age. The teen bracket watches about six-and-a-half hours of mobile video per month, compared to only three hours for those in the next age group, 18 to 24. The 18-to-24-year old group also watches Internet video for five hours per month, a number which steadily drops to only 2:34 for those aged 45-54.

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Latest Reviews from CNET.com

CNET provides the latest tech news, unbiased reviews, videos, podcasts, software, and downloads, making tech products easy to find, understand and use.

Top Product Reviews

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    Definitive Technology BPX
    Works great with Dolby Pro Logic and Dolby Digital. Full Review

    9.0 out of 10

    Denon AVR-4306 (black)
    Incredibly well-featured 7.1-channel receiver; excellent sound quality; three HDMI inputs; converts analog video to HDMI output; upconverts analog video to 720p/1080i HD resolution; iPod and USB MP3 player connectivity; Internet radio and MP3/WMA streaming audio via built-in Ethernet port; XM Satellite Radio compatible; touch-screen remote; multizone, multisource operation; browser-based control via home network; accurate autocalibration routine. Full Review

    8.8 out of 10

    KEF KHT3005 (black)
    The KEF KHT-3005 is one compact, beautifully designed speaker package with solid aluminum satellites that feature unique driver technology to produce incredible clarity. Meanwhile, the equally astounding dual 10-inch, 250-watt powered subwoofer delivers ultradeep bass. Full Review

  • Cell Phone Reviews

    8.7 out of 10

    SignalBoost Mobile Professional Amplifier Kit
    The Mobile Professional Amplifier delivers a powerful signal boost to your cell phone. Also, it offers a compact design and easy setup. Full Review

    8.6 out of 10

    Wi-Ex zBoost YX510-PCS-CEL cell phone signal extender
    The Wi-Ex zBoost YX510-PCS-CEL significantly boosts your cell phone reception and is easy to operate. Also, it uses a wireless connection to your phone. Full Review

    8.3 out of 10

    LG VX6000 (Verizon Wireless)
    Compact and stylish; impressive battery life; solid audio quality; sharp color screen; built-in camera; USB ready; affordable. Full Review

  • Digital Camera Reviews

    9.3 out of 10

    Canon EOS 1D Mark III
    Extremely fast, 10-megapixel continuous shooting; very low noise; highly customizable; well-designed body with weather sealing; 3-inch LCD; abundant optional accessories. Full Review

    9.3 out of 10

    Nikon D3 (body only)
    Full-frame sensor; well designed, pro-level weather-sealed body; very low noise, even at extremely high ISOs; fast. Full Review

    9.0 out of 10

    Canon EOS-1Ds Mark III
    Very low noise, high quality images; 21.1 megapixels; live view shooting; pro-level build-quality and performance. Full Review

  • Desktop Reviews

    8.9 out of 10

    Velocity Micro Edge Z30 (Intel Core i7)
    Best value among midrange gaming PCs; Velocity Micro's consistently high build quality; compact case makes few sacrifices; second graphics card slot previously uncommon at this price. Full Review

    8.5 out of 10

    Apple iMac (24-inch, 2.8GHz)
    A minor specification update results in some significant performance gains; graphics upgrade an option on this 24-inch model; sleek, polished design didn't receive an update, but we won't start clamoring for a new design until the current one is at least 12 months old. Full Review

    8.4 out of 10

    Velocity Raptor Signature Edition Gaming PC
    One of the fastest PCs we've tested; a PCI Express RAID card helps media encoding performance; typically immaculate Velocity Micro assembly; strong, three-year warranty. Full Review

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