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Tag: TOURDEFRANCE

Nike Chalkbot Prints Your Messages on Tour de France

Lance Armstrong's Livestrong campaign, which focuses on inspiring and assisting cancer patients, has teamed up with Nike and software developer Deeplocal to develop the Chalkbot. This robot is programmed to paint text messages in yellow chalk along the 2,200 mile route of the Tour de France bicycle race. Up to 100,000 messages of "courage, hope and action" will be chalked along the route, Nike ...