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Tag: TARGETEDADVERTISING

Facebook Rolls Out 'Social Ads,' But Here's How to Opt-Out

Facebook has begun rolling out its controversial 'Social Ads' campaign, which allows companies to use your name and profile picture in advertisements targeted to your friends. Under the new service, users who 'like' certain pages, events or apps could have their name and picture displayed in online ads for participating companies. If you 'like' Starbucks, for example, your face may pop up in...

Thanks to Targeted Advertising, Now Your TV is Watching You

Targeted ads have long lived online, but nobody's quite figured out how to take advantages of personalized advertising and apply them to other media -- that is, until now. Cable and satellite companies are now testing systems that monitor your TV viewing habits and deliver ads based on that data. Cablevision is already broadcasting different ads to different customers watching the same show...

Pro Tip: How to Opt-Out of Google's Targeted Ads

In the past, we've shown you how to opt out of targeted ads from Google. But did you know that there is actually an easier way to quickly opt-out that doesn't involve digging around in your advertising preferences? There is now a giant Opt-Out button on the Advertising and Privacy page in Google's Privacy Center. Along with allowing you to opt out, the page offers a detailed explanation of...

Google, Mozilla Adding New 'Do Not Track' Features to Browsers

Yesterday, both Mozilla and Google introduced new browser features capable of preventing third-party advertisers from tracking Firefox and Chrome users, respectively. And, while both services aim to give users greater control over their online information, they operate in noticeably different ways. Mozilla's new system alerts third-party advertisers and companies whenever a Firefox user doesn't...

DirecTV's Personalized Ads Guarantee Wall-to-Wall Cat Commercials (If You're a Cat Owner)

Targeted advertising is all over the Internet. Soon, it might be all over our televisions, too. As the Wall Street Journal reports, DirecTV is planning to launch, next year, a targeted TV ad service, which would feed personalized commercials to nearly 10 million homes. These so-called 'addressable ads' would be tailored to the demographics of each home. Dog owners, for example, would receive...

'Do Not Track' List Would Protect Consumers From Online Marketers

The FTC's 'Do Not Call' registry already protects more than 190 million people from invasive telemarketers. Now, the federal commission is looking to expand that concept to the Internet, with a proposed 'Do Not Track' list, unveiled yesterday. According to the AP, the new list would allow Web surfers to evade the radar of marketers who are trying to collect data on their online habits, and...

Kinect Monitoring Could Usher New Era of Personalized Gaming

Xbox Kinect users have already provided the world with numerous demonstrations of ungainly goofiness. According to Engadget, Kinect doesn't just offer unbridled moments of uncoordinated motion-control hilarity, though. Microsoft exec Dennis Durkin believes the system possesses powerful targeted advertising capabilities. While gamers naively flail and lunge, the Kinect system could conceivably...

Facebook Targets Ads to Gay Users, Study Claims

Everyone knows that Facebook, like many other sites, uses our personal information to help companies target their online advertisements to various demographic groups. Unlike other sites, though, Facebook knows a lot about us -- including, in some cases, our sexuality. And, according to a recent study, it's not afraid to share that information with third-party companies. To test Facebook's...

How to Opt Out of Targeted Ads: A Guide

Targeted advertising in a fact of life. Advertisers use cookies to track your browsing habits so that the ads you see are more attuned to your interests, and thus more likely to appeal to you. This might make some people (notably those who might enjoy the illusion of privacy) uncomfortable. Thankfully most of the major advertising networks allow you to opt out of their targeted advertising...

Tokyo Billboards Scan and Target You with Personalized Ads

As it's done with just about everything in the world of technology, Japan has just taken targeted advertising to a whole new (and wholly creepy) level. According to a new report out of Tokyo, several companies have begun testing digital billboards that can instantly identify the age and gender of anyone who walks in front of its attached cameras. Once the data is collected, the billboard then...

Old Spice Guy Proposes For Twitter Fan, Has Usurped Everything Masculine

Share OK, now this is getting out of control. He took our cool, our precious YouTube time, and now, he's making our marriage proposals. As we reported earlier, the Old Spice guy has been going on a Twitter tear the past couple of days, sending out personalized, bite-sized thank-you-commercials to targeted celebrities, bloggers and plebeian followers. Throughout the campaign, he's received (and...

Old Spice Guy Personalizes Videos for Celebs, Tweeters and Bloggers

When actor Isaiah Mustafa (A.K.A. the "Old Spice Guy") gallantly rode his white horse on to the center stage of pop culture earlier this year, he almost instantly became a viral sensation. Not long after his hilarious commercial debut on February 4, "the man your man could smell like" released a series of similar ads on YouTube and Old Spice's website. Now, he's taken things one step further, by...

YouTube to Make Ads Skippable Later This Year

Google Senior product manager Baljeet Singhe announced Tuesday that YouTube, which is expected to finally make a profit this year, will begin embedding skippable ads in some videos within the next six months. Allowing users to offer feedback or choose ads is hardly new; Hulu lets you choose your commercials with Ad Selector, and Facebook's ads can be voted up or down. As with most everything in...

'Power Eye' Gives Users Control Over Targeted Ads

We've never really felt comfortable with targeted advertising, the technique by which companies use consumers' online behavioral data to better place their ads. But a new service may soon relieve some of our anxieties by giving authority over user data back to whom it should belong: the user. Developed by Better Advertising, 'Power Eye' is a system that automatically places an icon in the top...

HP, Yahoo! Team Up To Launch Targeted Ad Campaign

Last week, Hewlett-Packard unveiled its online printing program, which allows users to remotely print Web content from their computers or phones. Along with the program, the company launched a new service called "scheduled delivery," which enables customers to regularly print pages at specified times. Now, in order to promote these new features, the company has joined forces with Yahoo! to launch...