Tag: RUNKEEPER

You may be on the road less traveled, but, if you are part of the Android movement, you are ahead of the smartphone curve. The platform's many benefits are offset, though, by real setbacks -- like the fact that Android owners aren't shepherded by the Draconian App Store monitored by the Big Brothers at Apple. We are freer, but we are also subjected to a load of crap, like cross-platform ...

So, what is a fairly successful iPhone app developer to do when his app needs just a little boost in popularity to really rake in the dough? Why, stage a ridiculous publicity stunt purpose-built to blaze across the viral Internet, of course! Jason Jacobs, creator of 'Run Keeper' (an iPhone app for runners to track distance, speed, and other data), and sole employee of his company FitnessKeeper, ...