'Repo Men' Director Talks Interactive Marketing and Viral Videos
Congratulations to marketing mavens worldwide. You've gotten us talking. With iamamiwhoami getting international press, and with the viral nature of 'District 9' taking it from obscurity to an Academy nod, sneakily creative advertising methods are becoming the norm. So, at South By Southwest (SXSW), 'Repo Men,' director Miguel Sapochnik spoke about the necessary way films need to "extend their ...
In a constantly connected world, where our every embarrassing photo and unfortunate blunder can be quickly archived and disseminated throughout the Internet, the thought of cutting all our ties, disconnecting from the world and starting over is an enticing one.
Universal Studios seems to think so as well. To promote its new film 'Repo Men' (sadly not a follow up to cult-classic 'Repo Man') ...








