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Cell Phones, Celebrities

Soccer Stud David Beckham Gets Naked for the MotoRAZR2

David Beckham Gets Naked for Moto's RAZR2Motorola's original MotoRAZR was a huge success, making waifish cellys all the rage. The cell phone manufacturer has been hoping for similar returns on that iconic handset's replacement, the MotoRAZR2, launched here in the U.S. last month.

To build buzz and sales, Motorola has been pulling out all the stops for advertising on the RAZR2, especially in South Korea, where the phone launched first. There, Motorola enlisted U.K.-export and current L.A. Galaxy soccer player David Beckham to pose "naked" with the phone, which seems to be only slightly thinner than he is. The ad is part of a "Become Beckham" campaign that somehow is supposed to make you think you'll be the soccer star by purchasing a series of stylish products.

As much as we like the RAZR2, we suggest you spend your money on gym membership if you want to look more like Beckham.

And while we're at it, Becks isn't the first celebrity to hawk gadgets, though he might be the first male star to strip for technology.

From TechDigest


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Audio/Video, Car Tech, Cell Phones, Google

'Bourne' Flick Filled With Not-So-Hidden Ads

Product Placements Abound in The Bourne UltimatumIf you've seen a VW Tourag television commercial lately, you probably got the impression that the German sport-ute is the real star of 'The Bourne Ultimatum,' with Matt Damon just along for the ride. If you actually go see the film, you'll learn that Matt Damon really is the lead, but will also discover that the (likely) final story in the 'Bourne' trilogy is a bit heavy with product placements, particularly those of a tech orientation, which is what has lead Tech Digest to catalog them. The site came up with 13 ads throughout the 114 minute film, meaning you won't have to wait more than 10 minutes on average between someone talking into a Motorola RAZR2 or running a Norton Antivirus search.

Other products include CTX monitors (used by the C.I.A.), a Nokia N93 phone, a copy of 'The Guardian' newspaper, and a rather blatant Google search. Just how much all these placements helped to finance the film is, of course, a closely guarded secret, but given that the latest 'Bourne' installment brought in $70 million in its opening weekend, we're thinking perhaps the director could have cut just a few of those hot new products.

See the whole list at Tech Digest

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Audio/Video, Cell Phones

RAZR2 Phone Now Available for All U.S. Carriers

RAZR2 Finally Hitting US CarriersMotorola's RAZR redefined how thin a cell phone could be when it launched in 2004, but in the years that followed, the iconic slim phone was so mass produced that it turned from trendy to tired.

Now, with the competition regularly releasing phones that are as thin or thinner, Motorola is finally updating the RAZR with the RAZR2. The phone was announced back in May to much fanfare, and has since been released in South Korea and reviewed in detail. All nice, but it doesn't compare to actually buying the phone, which Motorola says you should be able to do any day now.

The company has announced that the the RAZR2 will be available at nearly all domestic mobile carriers (AT&T, Sprint, T-Mobile, Verizon, and Alltel are mentioned) very shortly. Of those AT&T, Verizon, and Sprint have announced pricing. The first two will be charging $299, while Sprint will come in slightly cheaper at $249. Sprint will also be selling the phone first, available starting August 22, while AT&T and Verizon subscribers will have to wait until sometime in September.

We expect sales to be brisk, given the RAZR2's new, sleeker design, larger screen, and two-gigabytes of internal memory for music and video playback.

You can get the full specs from our earlier coverage of the phone's announcement.

It's great that this phone will be available to all phone-carrying Americans, but we're wondering just how long it'll be before this next-gen iconic device will lose its new-gadget cool -- probably not too long....

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