Tag: PEPSIREFRESHPROJECT

SoBi, or Social Bikes, is a new bike-sharing system being developed by urban planner and bike advocate Ryan Rzepecki. SoBi uses some of the concepts and technologies behind mobile social networking to connect cyclists with bikes -- and each other -- in ways that actually save money over traditional bike-sharing systems. Where traditional bike share systems require special docks placed at ...

There has been plenty of talk in the past few years about how the Internet and social media are going to replace everything from newspapers and TV to shopping malls and classified ads. And while hyperbolic hypotheses about the death of traditional media haven't been completely unfounded, we haven't seen a major corporation or advertiser do much to prove them, either. Until now, that is. ...