Buying With the Brain: Neurology and the New Wave of Online Advertising
You may think that you've taken preemptive measures, and are immune to the pop-up barrages and other advertising gimmicks typical of online retail sites. But according to a recent article in the New York Times, you're probably just as vulnerable as ever.
That's because more and more retailers are employing advertising techniques based on something called neuromarketing -- the neurological ...








