Tag: ONLINEADVERTISING

Share Today, the Wall Street Journal published a lengthy report revealing the behind-the-scenes debates that shaped the creation of Internet Explorer 8, and derailed the development team's plan to make the much-maligned browser the poster boy for privacy protection. As it turns out, the InPrivate filter, which is sometimes charmingly called "porn mode," was almost made the default behavior for ...

Share Despite claims from the World Health Organization that "One of the greatest threats to international health security arises from outbreaks of emerging and epidemic prone diseases," the organization continues to focus on puritanical assaults against personal choice. Apparently afraid of outbreaks of online fun and epidemics of Facebook frivolity, the WHO has reportedly mounted a wholesale ...

Pew Research Center's Project for Excellence in Journalism has just released a report outlining the organization's findings on news sites' pay walls and consumer behavior. Unsurprisingly, users prefer ad-financed free news to subscription or pay-per-article models. (After all, why pay if you don't have to?) But online ad revenues fell in 2009 -- for the first time since 2002. While the recession ...

A consumer's right to privacy represents one of the primary dilemmas of the Information Age. The revelation that search engines, particularly Google, can track and store every key stroke, query and page hit, and then turn that information over to advertising firms for so-called "targeted" ads is outraging concerned citizens. The demands for legislative action and advertising transparency have ...

You may think that you've taken preemptive measures, and are immune to the pop-up barrages and other advertising gimmicks typical of online retail sites. But according to a recent article in the New York Times, you're probably just as vulnerable as ever. That's because more and more retailers are employing advertising techniques based on something called neuromarketing -- the neurological ...

The banner advertisement is getting older. On Tuesday, the former revenue generator once plastered across many a Web page, turned 15 years old. But, according to Silicon Alley Insider, it's not aging gracefully. Banners, which debuted by plugging companies like Volvo and AT&T on the site Hotwired, peaked in the mid-'90s with a click-through rate of 78-percent. Now, a mere 8-percent of ...