Twitter Users Aren't Interested in Supporting Your Brand
Bad news, Evil Corporations: Twitter tweeps aren't your shills! A study by digital marketing agency 360i reveals that only a sliver of consumer tweets forward branding messages. It notes that "more than 90-percent of tweets originate from consumers -- and only 8-percent are authored by marketers." Conversely, only 12-percent of all tweets mention a brand. (Click here for the full PDF report.)
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OK, now this is getting out of control. He took our cool, our precious YouTube time, and now, he's making our marriage proposals. As we reported earlier, the Old Spice guy has been going on a Twitter tear the past couple of days, sending out personalized, bite-sized thank-you-commercials to targeted celebrities, bloggers and plebeian followers. Throughout the campaign, he's received (and ...
When actor Isaiah Mustafa (A.K.A. the "Old Spice Guy") gallantly rode his white horse on to the center stage of pop culture earlier this year, he almost instantly became a viral sensation. Not long after his hilarious commercial debut on February 4, "the man your man could smell like" released a series of similar ads on YouTube and Old Spice's website. Now, he's taken things one step further, by ...








