Boston Globe Sends Readers on Mobile SCVNGR Hunt
No longer content to just sit in the background and feed its readers their daily news, the Boston Globe has launched a new mobile scavenger hunt that sends its readers around the city. The 'Boston Globe Trek' uses SCVNGR, a location-based game system that's similar to Foursquare or Gowalla, to challenge users to solve riddles, snap photos of landmarks, and scan unique QR codes.
After ...
Back in March, we wrote about the Seattle Post-Intelligencer (P-I) and how it was printing its last edition and shifting completely to a digital format. It seems that the transition has been a bit rough for the paper, fueling speculation that a paper's print division actually drives its online readership. The Nielsen Online numbers from March are in, and, according to them, the Seattle P-I is no ...








