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Boston Globe Sends Readers on Mobile SCVNGR Hunt

No longer content to just sit in the background and feed its readers their daily news, the Boston Globe has launched a new mobile scavenger hunt that sends its readers around the city. The 'Boston Globe Trek' uses SCVNGR, a location-based game system that's similar to Foursquare or Gowalla, to challenge users to solve riddles, snap photos of landmarks, and scan unique QR codes. After ...

Traffic to Seattle P-I's Site Falls After Newspaper Goes Online Only

Back in March, we wrote about the Seattle Post-Intelligencer (P-I) and how it was printing its last edition and shifting completely to a digital format. It seems that the transition has been a bit rough for the paper, fueling speculation that a paper's print division actually drives its online readership. The Nielsen Online numbers from March are in, and, according to them, the Seattle P-I is no ...