Tag: NBCUNIVERSAL

On Tuesday, the FCC and the Department of Justice finally approved a major merger between Comcast and NBC, after more than a year of debate and what federal regulators called the most acute scrutiny a media merger had ever faced. The deal gives Comcast control over NBC Universal's TV and movie subsidiaries, in exchange for about $13.75 billion in cash and assets. Comcast will own 51-percent of ...

NBC's marketing team is either full of geniuses or really, really lazy. The network's new affinity program, called Fan It, asks MySpace, Facebook, Twitter, Foursquare and myNBC users to promote and discuss the network's shows in exchange for NBC merchandise, store discounts, "virtual goods" and early previews of new episodes. We don't really like the term "affinity program," because it's ...

Just in case it didn't really sink in last August, NBC is gearing up to air 3,600 hours of Olympics coverage this year. Yeah, 3,600 hours. So, how are mere plebeians supposed to watch that much content? With a couple HD DVRs, you ought to have no troubles at all. Hailed as the "most ambitious single media project in history," NBC Universal will be broadcasting across seven different NBC ...