Cell Phones, BlackBerry, iPhone
Mobile Internet Now a Daily Ritual For Millions, Study Finds

A Nielsen report last month determined that, of all television and video mediums, mobile viewing witnessed the largest increase in users, experiencing a 9-percent jump in growth from the previous quarter. This week, comScore Inc., an Internet marketing research firm that studies Internet use and trends, released findings that demonstrate mobile Internet use, as a whole, is exploding in popularity as well.
63 million people used their mobile devices to view news and gather information from the Web in January, more than double the number from the same period last year. 22.4 million of those people surfed the Web via their phones on a daily basis, also doubled from last year. Mark Donovan, Senior Vice President of Mobile at comScore, attributed some of the surge in growth to the meteoric rise in popularity of social networking sites, like Facebook and MySpace. "Social networking and blogging have emerged as very popular daily uses of the mobile Web and these activities are growing at a torrid pace," Donovan said in a press release.
70-percent of mobile surfers do so on so-called feature phones, such as iPhones, thanks to an infinite array of apps, and the Samsung Instinct and LG Dare. Over 8 million people downloaded map applications, making them the most popular type of app, while young males aged 18-to-34 comprise the most predominant demographic, with half of those studied having accessed the Web from their mobile gadgets.






