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Tag: MIGUELSAPOCHNIK

'Repo Men' Director Talks Interactive Marketing and Viral Videos

Congratulations to marketing mavens worldwide. You've gotten us talking. With iamamiwhoami getting international press, and with the viral nature of 'District 9' taking it from obscurity to an Academy nod, sneakily creative advertising methods are becoming the norm. So, at South By Southwest (SXSW), 'Repo Men,' director Miguel Sapochnik spoke about the necessary way films need to "extend their ...