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Microsoft Peddles Product Inside 'Madden'

Last year, in a strong vote of confidence for in-game advertising, Microsoft purchased video game ad peddler Massive Incorporated for $200 million. Now comes the pay off, with EA announcing it'll use Massive's technology for advertising in all of its biggest sports franchises, including 'Madden,' 'NASCAR,' and 'Tiger Woods.' Massive works with advertisers and game developers to enable the former ...