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Celebrities, Web, Social Networking

Drew Carey Ups Twitter Name Bid to $1 Million


Earlier in the week we told of Drew Carey's promise to put $100,000 towards the LiveStrong Foundation in exchange for the Twitter name @Drew, if he were to amass 100,000 followers by November 9th. The Twitter handle in question is owned by one Drew Olanoff, who was diagnosed with cancer earlier this year and has effectively donated his user name to Lance Armstrong's cancer-fighting fund. Well, according to Mashable, Armstrong, Olanoff, and cancer-haters everywhere will be pleased to learn that Carey has thrown yet more money into the pot.

In a conversation with CBS News yesterday (video after the break), Carey promised that, if his current account (@DrewFromTV) were to boast 1 million followers by midnight, December 31st, 2009, he would donate a staggering $1 million to the Livestrong Foundation. (We don't really understand why he's trying to attract followers to a Twitter name he presumably plans on ditching, but we'll hold our tongues.) After all, it is one million dollars. He also explained that he would donate gradated amounts; for instance, if he were to reach 500,000 followers, he'd donate $500,000. Are you still reading this? Will you follow the dude already?! [From: CBS News, via Mashable]

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Celebrities, Web, Social Networking

Drew Carey Bids $25k in Charity Twitter Name Auction

Drew Carey Bids $25k in Charity Twitter Name Auction

Twitter enthusiast Drew Olanoff has been raising money for the Lance Armstrong Foundation and Livestrong by allowing netizens to blame his Hodgkin's Lymphoma for all the ills of world. Apparently, this hasn't enough for the philanthropist, so he has decided to auction off his Twitter account, @Drew, for charity. Olanoff had to clear the sale with Evan Williams, one of the founders of Twitter, since the site expressly forbids the sale of usernames for financial gain. Since the money will be going to charity, Olanoff was given an exception and bidding for @Drew began.

Having decided he wanted to trade in his clunky @DrewFromTV account, Drew Carey put in an impressive $25,000 bid for the account. Ten minutes later, the 'Price is Right' host upped the ante, declaring, "I'll up my donation to LIVESTRONG to $100k if I get 100k followers by Nov 9th" (the date that the auction ends). Since making that declaration Saturday night, @DrewFromTV has seen his list of followers more than double from roughly 13,000 to over 32,000 as of Monday morning.

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Cell Phones

Nike Chalkbot Prints Your Messages on Tour de France


Lance Armstrong's Livestrong campaign, which focuses on inspiring and assisting cancer patients, has teamed up with Nike and software developer Deeplocal to develop the Chalkbot. This robot is programmed to paint text messages in yellow chalk along the 2,200 mile route of the Tour de France bicycle race. Up to 100,000 messages of "courage, hope and action" will be chalked along the route, Nike expects. You can submit your very own message by texting "LIVESTRONG," followed by your message, to 36453, or by visiting the official site.

In the video above, the creators elaborate on the creation of the robot, noting that people tend to better associate with physical, real things. By printing the messages on roads, the idea is that each inspiring message will be that much more effective. It's a great idea, and we wouldn't be surprised to see the Chalkbot used in future promotions and events. Let's just hope advertisers don't exploit it for the worst. [From: Trend Hunter]

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